Berge Ayvazian, Ex-Yankee Group CEO and Veteran Telecom Analyst and Consultant, to Join Light Reading

NEW YORK, January 6 - TechWeb's Light Reading (www.lightreading.com/), the leading
research-led media company serving the global communications marketplace,
today announced that Berge Ayvazian, one of the highest-profile industry
analysts and consultants in the telecom and mobile industry, has joined Light
Reading as a Senior Consultant with its telecom business technology research
unit, Heavy Reading.

Ayvazian has spent more than 20 years conducting research and
consultation projects focused on mobile broadband business strategies for all
of the major telecom equipment vendors and a Who's Who list of the largest
service providers in the world. In his tenure at Yankee Group he held a
number of positions, including CEO from 1999 to 2001 and Strategy Director
for the Reuters Research and Advisory Unit.

At Heavy Reading, Ayvazian will be leading a new integrated research and
consulting practice on 4G Network and Mobile Internet Evolution. This
practice will help operators develop their 4G technology roadmaps based on
Heavy Reading research on packet core, service platforms, and mobile
backhaul, and then build a complete mobile Internet business case by
leveraging worldwide demand-side research on 4G and mobile Internet service
adoption from Pyramid Research, the world's leading authority on emerging
telecom markets and service opportunities, which was acquired by Light
Reading in 2008.

Ayvazian will also have a regular column on Light Reading and will
participate in its Webinars, podcasts, videos, and select conferences. He is
a frequent speaker at telecom industry events, and has served as contributing
editor of the 4G Trends newsletter and co-chairman of the 4G World, WiMAX
World, and Mobile Internet World conference programs, which were operated by
Trendsmedia, Yankee Group's events group. He will remain on the 4G World
Advisory Board.

"We are very excited to have Berge Ayvazian join our Heavy Reading team
of industry-leading senior analysts and consultants," says Joseph Braue,
Group Director and SVP of Light Reading. "As an integrated research and media
company, we provide the perfect platform for Berge to use his strategic
insight and experience in the mobile and telecom industries to meet the
complete research and marketing needs of the entire mobile Internet
ecosystem, including service providers and the vendor community that serves
them."

Berge Ayvazian will be based in the Pyramid Research office in Cambridge,
Massachusetts.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
for more than 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, as well as focused one-day
events tailored for cable, mobile, and wireline executives. Light Reading was
acquired by United Business Media in August 2005 and operates as a unit of
TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities — from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists — with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
more information, go to www.unitedbusinessmedia.com.

    CONTACT:
    Amy Averbook
    Director of Corporate Marketing
    Light Reading Communications Group
    O: +1-212-600-3373
    averbook@lightreading.com

Amy Averbook, Director of Corporate Marketing, Light Reading Communications Group, +1-212-600-3373, averbook at lightreading.com