Big Expectations for Dubai Shopping Festival 2011

DUBAI, UAE, January 20, 2011 - Dubai is known as a world renowned shopping destination. The Department
of Tourism has done substantial ad campaigns regarding the benefits of
shopping in the popular tourist destination. Each year Dubai features the
Dubai Shopping Festival. The tradition started in 1996 with the first
festival. This year's festival will begin on January 20th 2011.

The festival will continue for 32 days and is expected to attract
millions of shoppers from around the globe. There will be over six thousand
retail outlets and fifty shopping malls participating in the 2011 festival.
The shopping is tax free and discounts are significant. To kick off the event
there will an opening ceremony. The theme will be "One World One Family One
Festival". The show will be at the Burj Khalifa Blvd. There will be a
spectacular fireworks display at the Dubai Creek Park. Have a look at this
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Promotions and Contest

There are many different promotions throughout the event. The Lexus Mega
Raffle is being sponsored by the festival organizers. The winner gets AED
100,000 in cash and one Lexus LX570 each day for the 32 days of the DSF. They
will also take entries to win a Lexus LS600hl to be given away at the close
of the DSF. The raffle tickets are Dh200.

The Nissan Mega Raffle is giving away a free Nissan SUV for each of the
32 days of the festival. Entries are obtained by purchasing from ENOC and
EPPCO and other participating vendors. Nissan is giving away various SUV
models. Participants can win a Patrol, Murano, Pathfinder and more. To
sweeten the pot a little more, all coupons will get the chance to win one of
each model. That is seven different cars.

The Jewellery and Gold group are offering shoppers that change to win
gold or cash. Each day they are offering new and exciting opportunities to
win. They are giving away millions of dollars in gold jewellery, bullion,
nuggets, and cash.

Shows and Attractions

Ofcourse, no festival is complete without entertainment, and where there
is entertainment there is Disney. Disney fans will not be disappointed. The
2011 Dubai festival will feature an exclusive production that is making its
world premiere.

Many different artists will be taking the stage too. Musicians scheduled
to appear include Amy Winehouse on February 11th, K.K. and Sunidhi Chauhan on
January 28th, and Pharell Williams and the NERD on February 10th.

Throughout the festival, visitors can see a variety of events at stages
on Al Rigga, Al Seef, Jumeirah Beach Resident, and the Burj Khalifa Blvd. The
Dubai Dolphinarium has prepared new shows to entertain the children and
families. One of the highlights will be the Sound and Light show in the Wafi.
The 2011 Dubai Shopping Festivals in on tract to be one of the biggest and
best yet.

For more information about tourism in Dubai visit
www.dubaitourism.ae/

Michael Waters - Dubai.com PR Team - E: michaelw at wn.com - T: +1-312-235-2275