Bigmouthmedia Steps up to SEO Campaign for Wallis

EDINBURGH, Scotland, June 30, 2011 -

Global digital marketing company bigmouthmedia has announced
that it has won the contract to implement an ongoing SEO campaign
for online and high street women’s fashion retailer Wallis. The
contract will see bigmouthmedia build on Wallis’s substantial
online customer base by significantly growing the firm’s search
engine performance around its tens of thousands of products,
specific product launches, promotions and seasonal sales.

The project draws on bigmouthmedia’s strong retail expertise, which
was recently on display when the agency published its “Innovations
in Retail” white paper, which is still available from its site.
Bigmouthmedia’s extensive retail clients list includes SEO
campaigns for other Arcadia Group brands such as Topman, Topshop,
Burton, and Dorothy Perkins. The present project will also see the
agency leverage its digital and technology expertise, particularly
its command of optimising on enterprise retail solution
WebSphere.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said:
“We pride ourselves on understanding our customers in particular
how and where they like to shop.  Online forms a huge part of
this picture and so it is essential that SEO holds a central role
in our digital marketing strategy. Bigmouthmedia has a proven track
record in the retail sector and has shown that it really
understands our needs from day-to-day account management right up
to being able to respond quickly to strategic and technological
refinements.”

Phil Gripton, MD at bigmouthmedia said: “This is a significant win
for bigmouthmedia, not least because Wallis is one of the UK’s most
established retail fashion brands and fits neatly with our existing
retail portfolio.  We are looking forward to delivering on our
commitment to service and quality by providing Wallis’s customers
with every opportunity to engage with them as a brand.”

About LBi and href="www.bigmouthmedia.com/">bigmouthmedia:

LBi is a global marketing and technology agency, expert at
blending strategic, creative, media and technical expertise to
build business value. It helps companies of all shapes and sizes
decide what’s next for their business - and then it takes them
there. Along with the media arm bigmouthmedia, LBi defines and
executes transformational digital strategies for clients including
BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype,
Standard Life and British Airways.

Across its 24 offices in 16 countries, there are more than 1,800
digital specialists collaborating with brands to enrich people’s
lives via service design, branded content, mobile, CRM and href="www.bigmouthmedia.com/products_services/online-pr/">social
media. LBi also sets the pace in digital display, search, href="www.bigmouthmedia.com/products_services/affiliate-marketing/">
affiliate marketing, href="www.bigmouthmedia.com/products_services/usability/">usability
and href="www.bigmouthmedia.com/products_services/web_traffic_analysis/">
web analytics.

There are many things that make LBi unique, but the main one is
LBi’s ability to bring together diverse teams of experts to suit
any brief. LBi call this blending, and it’s the reason why all
types of organisations - from famous global businesses to
disruptive start-ups - choose LBi to help make their brands
desirable wherever, whenever and however people choose to engage
with them.

For further media information, please contact:
Tim Banks
PR contact
Bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
+44(0)1273-697-170
www.bigmouthmedia.com
Twitter: @bigmouthmedia

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