British Fashion Council Partners With Rightster to Bring Live Video Coverage of London Fashion Week to Publishers Worldwide

By British Fashion Council And Rightster, PRNE
Tuesday, June 28, 2011

LONDON, June 29, 2011 -


The British Fashion Council (BFC) is enhancing its live and
on-demand video coverage of London Fashion Week SS ‘12 in a
major new partnership with Rightster.

Rightster’s Advanced Video Streaming (AVS) team will work
closely with the BFC during London Fashion week, enabling
publishers, designers, brand sponsors and advertisers to maximise
the value of their involvement with the event. Rightster is
providing live streaming support, publisher distribution,
monetisation services, and integration of video content across
platforms including Facebook.

Rightster’s innovative video rights and distribution system will
enable international publishers and media partners of the BFC to
easily access pre-monetised, official live and on-demand content.
The Rightster system will enable publishers to create their own
customisable video-playlists, incorporating both their own video
and the official BFC content. Publishers can also commission
additional, bespoke packages through Rightster to further enhance
and differentiate their LFW coverage, tailoring their video to
their audiences. BFC-approved titles will be able to utilise
’stream switching’ technologies to create their own live TV shows
around the event, adding personal commentary to live streams, and
interacting directly with their audience.

As part of the BFC’s on going commitment to supporting designers
through digital innovation, Rightster will provide all designers
with the option to live stream their runway shows across multiple
sites and platforms including Facebook - offering designers the
opportunity to create a lasting legacy around their shows, and
build online communities of fashion consumers.

Event sponsors, including Canon and Vodafone will be able to use
Rightster to maximise the impact of their sponsorship, through the
management and distribution of their branded in-event content,
media inventory buying, organising product placement and
commissioning additional video content. The BFC will use the
Rightster system to retain granular control over all media buys
around the official content.

By partnering with Rightster, the BFC is able to continue its
commitment to the promotion of UK fashion and design around the
world, ensuring international publishers are able to easily access
official, sought after LFW content and enabling British designers
to promote themselves to a global audience.

Caroline Rush, CEO of the BFC, said: “We are working with
Rightster to bring  the London Fashion Week brand to a
worldwide audience. Rightster’s innovative system and live video
expertise will provide our sponsors, designers and press partners
with more ways to innovate and extract maximum value from their
involvement in the London Fashion Week event.”

Charlie Muirhead, CEO of Rightster said “We’re pleased to be
bringing Rightster’s powerful Advanced Video Streaming solutions to
such an iconic event as London Fashion Week. Rightster’s system
makes the business of distributing, monetising, and promoting live
and on demand video content as easy and profitable as possible,
helping premium content owners like the BFC focus on bringing
quality content to a to a global audience. We’re excited to be
helping the BFC raise the status of UK fashion around the


Rightster provides advanced video solutions to thousands of
content owners, publishers and marketers. Through its Advanced
Video Streaming (AVS) solutions and the innovative Rightster video
rights and distribution system, Rightster makes the business of
distributing, sourcing, monetising and marketing video content as
easy and efficient as possible.  

Rightster AVS solutions enable companies to more effectively
manage the end-to-end value chain of video, from developing
concepts, financing projects and sourcing content through to
building multi-platform distribution networks, live streaming
events, optimising monetisation, growing engaged audiences and
tracking results.

The Rightster advanced video system combines powerful upload,
distribution, monetisation and planning tools with a unique ’social
web’ model to efficiently connect market participants. The system
gives all stakeholders in the content industry more transparency
and control while enabling them to focus on what they do best:
creating, publishing and marketing great content.

Please direct all media sales inquiries to href="">mediasales href="">@ href="">britishfashioncouncil href="">. href="">co href="">. href="">uk or

Press Contact Rightster: Rebecca Hutson, Communications Manager, Rightster, Phone: +44(0)207-183-4545 /+44(0)7827-850-663, Email: rebecca at

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