Bloomberg and Ciner To Launch New Business TV Channel In Turkey

LONDON and NEW YORK -

- BloombergHT will Deliver 24/7 Business News in Turkish

The BLOOMBERG TELEVISION(R) global business news network and Ciner Media, Turkey’s premier print and broadcast enterprise, have agreed to launch BloombergHT (Haberturk), a 24/7, Turkish language, real-time financial news and business channel that will broadcast on cable and satellite across Turkey and the Turkish Republics.

The launch of BloombergHT is scheduled to take place later this year. Ciner Media will operate the channel, replicating in Turkey the BLOOMBERG TELEVISION state of the art studios, production facilities and broadcast operations that are in place in New York, London and Hong Kong. Bloomberg will retain editorial control over the channel’s business content and will provide Ciner Media with access to the global BLOOMBERG NEWS(R) service including its 145 bureaus across the globe. An associated Web site will follow the channel launch.

“The BLOOMBERG TELEVISION network is delighted to join with Ciner Media, the foremost media company in Turkey, to provide business news to viewers in one of the region’s fastest growing and dynamic economies. The launch of BloombergHT signals Bloomberg’s commitment to Turkey and our mission to deliver multimedia content across global markets. Ciner Media is an ideal collaborator to deliver quality business, economic and political news in Turkey,” said Andy Lack, CEO of Bloomberg’s Multimedia Group.

Didem Ciner said, “We are pleased to work with an integrity driven brand such as Bloomberg, whose quality of journalism and accuracy of reporting is respected around the world. Our alliance will deliver these mutual ideals to Turkey’s business community. Turkey’s economy is burgeoning and critical to building on this growth will be in our ability to deliver accurate, honest, real-time information. Ciner Media will continue to source and deliver the best quality media to Turkish people.”

Ciner Yayin Holdings A.S., the media arm of Ciner Group, owns HaberTurk TV, the leading Turkish news channel and Haberturk, the nation’s top newspaper. Ciner publishes magazines in Turkey that break circulation records all over the world, including Marie Claire, Newsweek Turkey, OK! and GEO.

Notes to Editors:

Turkey’s Economy

Turkey is the sixth largest economy in Europe, according to the April 2009 IMF World Economic Outlook. The country’s economy crossed the 700 billion (USD) mark during 2008 and in 2002-2008 annual GDP grew by 5.9% on average, making Turkey one of the fastest growing economies in Europe. During 2007 foreign direct investment (FDI) reached a record high of 22 billion (USD) reflecting increased interest from the global financial community, according to reports published by the Central Bank of the Republic of Turkey.

About Bloomberg

Bloomberg is the source of critical information and tools with which to analyze, customize and use it. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg’s media services deliver data, news and analytics that create transparency and enable users to transform knowledge into success.

About Bloomberg Media Services

Bloomberg’s media services cover the world with more than 2,200 news professionals at 145 bureaus in 68 countries. BLOOMBERG NEWS(R) content is integrated onto the BLOOMBERG PROFESSIONAL(R) service and is distributed to more than 400 subscribing news publications. The BLOOMBERG TELEVISION(R) 24-hour network reaches more than 200 million homes around the world. BLOOMBERG RADIO(R) services broadcast via XM, Sirius and WorldSpace satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS(R) magazine, the BLOOMBERG.COM(R) financial news and information Web site and BLOOMBERG PRESS(R) books provide news and insight to investors. For more information, please visit www.bloomberg.com.

BLOOMBERG, BLOOMBERG PROFESSIONAL, BLOOMBERG NEWS and BLOOMBERG TELEVISION are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. BTV is a trademark and service mark of Bloomberg L.P., a Delaware limited partnership. All rights reserved.

Source: Bloomberg

Heidi Tan, Bloomberg LP, +1-212-617-5375, htan14 at bloomberg.net