bmi Awards In-Flight Entertainment Contract to IFE Services

KNUTSFORD, England, September 7, 2011 -

Leading in-flight entertainment provider will supply bmi, British Midland International, with movies, TV programmes, music and original productions such as onboard safety films.

IFE Services announced today that it has been selected by bmi, British Midland International, to meet all of the airline’s in-flight entertainment (IFE) requirements.

From September this year, IFE Services will provide the British based airline with the latest release Hollywood  movies, Classic and Arabic movies as well as a broad range of comedy, sports, family, drama and children’s TV programmes. The global content service provider will also provide bmi with a wide selection of music channels with genres including dance, ambient, rock, urban, classical and relaxation. IFE Services will also work with bmi on original productions such as safety films and branded idents.

The bespoke in-flight entertainment content will run on a combination of analogue and digital hardware IFE systems across the airline’s fleet of A319s, A320s, A321s and A330s. IFE Services will manage all of bmi’s digital encoding and AVOD management requirements.

bmi is the second largest airline at London Heathrow, one of the world’s busiest and

best connected international airports. From its Heathrow hub, the airline operates services in the UK, Europe, the Middle East, Central Asia and Africa.

“bmi is a such a strong brand in the industry, synonymous with customer service and innovation,” said Andy McEwan, IFE Services’ Managing Director. “Adding such a prestigious airline to our client base is fantastic for our business and we look forward to significantly enhancing their passenger’s in-flight experience for many years to come.”

For more information about IFE Services visit: www.ifeservices.com

For more information about bmi visit: www.flybmi.com

About IFE Services

IFE Services is a leading provider of passenger entertainment solutions to the travel industry. Its focus on quality and innovation is supported by a strong commitment to customer service and investment in the latest systems and technologies.

IFE Services supplies a full range of services to enable its clients to provide a first class entertainment experience to passengers. They include movies, TV programmes, audio channels, sleep and relaxation applications, safety and destination films, portable entertainment systems, onboard publications and AVOD technical support and management.

IFE Services works with a broad client-base worldwide of 50 airlines and cruise ship operators. The company’s headquarters are in Cheshire, UK with regional offices located in Madrid, Singapore, Miami and Lake Forest, California.

IFE Services is a privately owned company and part of the Travel Entertainment Group.

Web: www.ifeservices.com

Press contact: Adrian Lambert.Head of Marketing. IFE Services Ltd, B1-B3 Cranford Drive, Knutsford Business Park, Knutsford, Cheshire, WA16 8ZR, UK, Tel: +44(0)1565-752-793, Email: adrian.lambert at ifeservices.com