Bond No. 9 Introduces the World's First Summer Sunset Perfume, Inspired by Andy Warhol's Fantasy Montauk

NEW YORK, May 12, 2010 - Kicking off summer 2010, Bond No. 9 introduces the new Andy Warhol
Montauk fragrance. The fifth in Bond No. 9's series of Warhol collectible
eaux de parfum, Bond No. 9 Andy Warhol Montauk, is an androgynous male-female
summer perfume. The fragrance takes a new approach to the genre of beach
scent: It riffs on the duality of country and city, rural and urban. Not your
usual summer vacation fragrance, it was inspired by Warhol's forays to Long
Island's farthest reach. Depicting Andy Warhol Montauk as the world's first
twilight beach scent, the bottle's surface design displays Warhol's iconic
Sunsets, dating from 1972 — one year after the artist discovered Montauk.

To view the multimedia assets associated with this release, please click:
multivu.prnewswire.com/mnr/bondno9montauk/43858/

(Photo: www.newscom.com/cgi-bin/prnh/20100512/MM00170 )

The Scent

The fragrance captures the improbable descent of disco-mania on an
unassuming fishing village and nearby woodlands. Imagine a windswept Montauk
sunset hinting at the steamy, sexy nighttime to come. In this twilight zone,
the fresh and tangy initial flavors of blueberry and wild bergamot give way,
first to sultry, sexy hyacinth, lily of the valley, and honeysuckle, and then
to rich, clean forest-by-the-sea aromas — silver maple, red oak, driftwood,
and amber. What we have here is a cunning interplay of rustic and urban.

The Bottle

Andy Warhol's Sunsets series consist of 632 unique screen prints of a
highly stylized, abstracted sunset — each print displaying subtle variations
and permutations in its bands of stunning, vibrating colors. As Warhol once
said, "The idea of waiting for something makes it more exciting." So taken
were we at Bond No. 9 with Warhol's Sunsets that we chose four of them, to
display in pairs on the front and back of two bottles — giving customers a
choice when buying this scent.

The Mood

These days, beaches inspire nothing short of reverence. We savor as never
before their bracing aquatic air, their pristine sand dunes and crashing
ocean waves. But back in the hedonistic 1970s and '80s, Andy Warhol had a
very different take on Montauk — his getaway retreat from downtown New York.
" … a little town on the end of Long Island," is how he described Montauk,
adding, "The next stop is Lisbon, Portugal." Even so, this drowsy,
end-of-the-line salt-water fishing haven was soon made world-famous by Warhol
and his entourage as a Studio 54 by the sea. What's more, it served as a
secluded vantage point for the artist to observe his socialites and
celebrities at play — their number including Jackie O, John Lennon, Salvador
Dali, and the Rolling Stones on tour.

    Escape to the seaside playground of Montauk this summer with
    Bond No. 9 Andy Warhol Montauk.
    Launch date: Memorial Day 2010
    Suggested Retail Price: US$220 for 100ml; US$145 for 50ml
    www.bondno9.com

Marie Sikoryak, Bond No. 9 New York PR Office, +1-212-228-0842 ext. 15, publicrelations at bondno9.com; or Joanne Chiu Sulit, +1-212-929-7979 x2250, Joanne at tractenberg.com