Bosch Power Tools Selects Globalpark to Engage and Increase Understanding of Facebook Fans

By Globalpark, PRNE
Tuesday, March 22, 2011

COLOGNE, Germany, March 23, 2011 - Bosch Power Tools has selected Social Insight Connect from Globalpark for
new ways to interact with and maximize value from their Facebook fans.
Specifically, they will add a private community to their Facebook page
focused on professional-grade power tools ( to allow fans to
provide feedback and test-drive products before they are launched on the

For Bosch Power Tools, it is important to understand who the individual
fans are. "So far, we haven't known exactly who our fans are, and have not
been able to clearly define how the Facebook channel impacts each level
within the brand funnel," says Christoph Buehlen, Senior Direct Marketing
Manager at Bosch Power Tools. "We need to know more: whether a fan is a
customer or a prospect, and how likely it is that they would recommend Bosch
to others. We are using Globalpark's Social Insight Connect to cast light
into the darkness, so that we can create more meaningful interactions."

The largest international supplier of power tools and accessories will
also leverage the Facebook channel to amplify the voice of the customer. "It
helps us live up to our slogan - 'by professionals for professionals' - and
communicate on an equal footing with professional power tool users," says
Buehlen. "With Globalpark, we are developing a structured way to collaborate
with fans and integrate their ideas."

The Bosch implementation represents an early adoption of the Social
Insight Connect application that was launched in January by feedback
management technology leader Globalpark. "We are always happy to see clients
leverage technology to achieve their business goals. Facebook and other
social networking sites have become the new homes of consumers. As such, it
is important to know who's who and offer appropriate interactions here as
across all touchpoints," says Lorenz Graef, CEO of Globalpark. For further
information about Social Insight Connect, visit:

About Globalpark

Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS
and Warner Music. Globalpark is staffed by renowned research pioneers, with
offices across the US, UK, Germany and Austria. For further information,
please visit

Media Contact: Lucy Green, PR Consultant, Greenfields Communications
lgreen at Tel: +44 (0) 7817 698366

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