Perrier-Jouët Celebrates its 200th Anniversary in Paris With the Unveiling of the World's First Living Legacy Champagne

PARIS, March 23, 2011 - Last night saw Champagne House Perrier-Jouët celebrate its
bicentenary with the unveiling of Bi-Centenaire-the very first Living Legacy
champagne designed to be passed on to future generations.

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An exclusive guest list gathered for the unveiling of a new
kind of Champagne experience by the house renowned globally for its Belle
Époque Cuvée. Guests were also treated to the unveiling of a new work of art
commissioned from American artist Daniel Arsham, designed to embody the
spirit of Bi-Centenaire-A true invitation to celebrate life.

Perrier-Jouët Bi-Centenaire tells the unexpected tale of a great vintage
wine with two stories. The first takes place today: a champagne-lover treats
himself to a magnum of Perrier-Jouët Belle Epoque 1998. Many years later, a
descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through
the generations, preciously stored in a private cellar in Perrier-Jouët for
up to 100 years.

To achieve this elegant defiance of time, the vintage has
been carefully chosen for its exceptional ageing capacity by current Cellar
Master Hervé Deschamps, the only seventh cellar master in the house's 200
year-history.

Just 200 guests from 10 countries attended the private launch,
set in the stunning glass courtyard of the iconic Ecole des Beaux Arts in
Paris, symbolizing Perrier-Jouët's passionate family spirit for passing on
artisanal and artistic craftsmanship. Guests enjoyed a unique exhibition of
photographic portraits by legendary Studio Harcourt, showcasing iconic
examples of family legacy including French movie stars Alain Delon and
daughter Anouchka, American model and actress Jerry Hall and daughter Georgia
May Jagger, Catherine Deneuve and son Christian Vadim, French artists
Jean-Charles de Castelbajac and son Louis-Marie, the world's oldest Circus
dynasty Patriarch Sampion Bouglione and son Francesco, France's oldest
Jeweller Olivier Mellerio and daughter Emilie and Italian legendary wine
maker Marquis Antinori and daughter Alegra.

A sumptuous champagne-paired celebratory dinner followed,
orchestrated by notorious French Chef Jean-Louis Nomicos who reinterpreted
superbly the 1911 Perrier-Jouët Centenary menu with his mentor Alain Ducasse,
themselves gastronomic symbols of legacy, paired with Perrier-Jouët Belle
Epoque Cuvées, including the exceptional Cuvée Belle Epoque 1998 in magnum.

Amongst the other VIP guests were also Spanish choreographer
and dancer Blanca Li, English designer and restaurateur Sir Terence Conran
and Daughter Sophie designer Noë Duchaufour-Lawrance, French TV presenter
Stephane Bern, Japanese art photographer Makiko Takehara, Spanish Fashion
Designer Isaac Reina, Michelin star Chefs Albert & Alain Roux.

Speaking on the night, Chairman & CEO of Martell Mumm
Perrier-Jouët Lionel Breton: "We are very proud celebrate tonight the
bicentenary of Perrier-Jouët with this unique champagne experience as a real
tribute to the house's remarkable craftsmanship and passion for passing on a
sense of French art de vivre to future generations."

The evening concluded with the unveiling of Daniel Arsham's
unique diptych sculpture, revealing glimpses of the bottles through an
original and distinctive architecture, designed to express the philosophy of
this champagne. Daniel Arsham: "It was this spirit of Perrier-Jouët
continuity that I wanted to illustrate by creating a diptych that combined
both the essence of Perrier-Jouët and my universe. My initial inspiration
came from Perrier-Jouët's vines and its cellars, the detail of Emile Gallé's
anemone flower."

Perrier-Jouët Bi-Centenaire is available in very limited quantities (100
pieces only) at the Champagne House's Boutique in Epernay and by appointment
only including a privileged hospitality experience. It is also available
through the exclusive Pernod Ricard network for an average RSP of 10 000
euros.

Last night saw that exceptional skill in wine-making is truly
worthy of bequeathing as a legacy to the next generation who embody the same
art de vivre.

Photography and Press materials

To download the PR materials and photos of the event, please go to :

digitalpressroom.perrier-jouet.com

For further information about the brand, please go to
www.perrier-jouet.com

    Press inquiries/further information

    Please contact:
    Stéphanie Mingam - Perrier-Jouët Communications Department
    Stephanie.mingam@mumm.com - +33(0)6-27-00-24-76 / +33(0)3-26-49-69-77

Video:
multivu.prnewswire.com/mnr/prne/champagneperrierjouet/48887/

Please contact: Stéphanie Mingam - Perrier-Jouët Communications Department, Stephanie.mingam at mumm.com - +33(0)6-27-00-24-76 / +33(0)3-26-49-69-77