Boutique 1 Launches Online Store Boutique1.com

DUBAI, UAE, February 23, 2010 - Boutique 1, the ultimate luxury lifestyle destination in the Middle East,
announces the launch of its interactive online store, Boutique1.com.
Maintaining their position as the first in fashion, design and customer care,
Boutique 1 has extended its retail portfolio to the web with flair, enabling
customers to embrace modern technology and enjoy all the luxe service
benefits that are so familiar from the brand's boutiques.

(Photo:
www.newscom.com/cgi-bin/prnh/20100223/379141 )

Ziad Matta, CEO of Boutique 1, states, "With the new online store,
Boutique 1 continues to be ahead of the curve. We are renowned for having had
many firsts - from our concept itself combining fashion, design and culture
to our acclaimed magazine. Our aim is to replicate our mix of great
selection, outstanding and personalised service and impeccable presentation
online. We have assembled a world class team headed by Julia Ewald and I am
confident they will quickly establish Boutique1.com
(www.Boutique1.com) as the destination for high fashion shopping
on the web."

The website incorporates the store's lifestyle concept in offering
shopping online from an edited selection of the hottest international brands
across the globe. A snapshot of the merchandise available includes: Reem
Acra, Marchesa, Carolina Herrera, Temperley, Issa London, DVF, Zac Posen,
Joseph, Thakoon, Rupert Sanderson, Chrissie Morris, Pauric Sweeney and Thomas
Wylde. With top denim brands; 7 For All Mankind, True Religion and Rock &
Republic available across ladies and menswear, there is also an extensive
range of Y-3, Unconditional and CP Company for men.

Alongside the brands listed above, Boutique1.com is featuring designated
online 'shop-in-shops' for both Elie Saab and Missoni. They will feature
interviews, profiles and edited season collections. We are especially proud
to sell Elie Saab online - a worldwide-exclusive!!

The extensive list of exciting features that the site will offer below,
guarantees our customers worldwide a unique and bespoke online shopping
experience.

    Online features:

    - The latest trends for the season
    - New brands and collections
    - Weekly online magazine featuring:

    - One-on-one interviews with designers
    - Celebrity style tips
    - Boutique 1 Blog
    - "Style IT" "Top 10 of the week"

    - Online stylists
    - "Mix and match" functionality
    - Gift Card
    - Boutique 1 Bulletin - our designated newsletter outlining trends, new
      designers and promotions. - Free return and exchange policy
    - Customer care in Arabic, English, French, German and Russian
    - Personal waiting list on reordered items
    - Elie Saab and Missoni shop-in-shops

    Contact:

    Louise Alves,
    louise.alves@boutique1.com
    TEL : +971-4448-3444

Photo:
www.newscom.com/cgi-bin/prnh/20100223/379141

Contact: Louise Alves, louise.alves at boutique1.com; TEL : +971-4448-3444