Boutique 1 Opens in Mirdif, Dubai

DUBAI, April 22, 2010 - Boutique 1 announces the opening of its third store in the Middle East.
Situated in Dubai's newly developed shopping centre, Mirdif City Centre, the
store will bring contemporary fashion and lifestyle to a wider range of
customers.

Following on from the flagship stores in Jumeirah Beach Residence (Dubai)
and Beirut Central District (Lebanon), the latest Boutique 1 multibrand store
offers a range of the hottest brands from across the globe, many which are
exclusive to Boutique 1.

Ziad Matta, CEO of Boutique 1 Group, says, "With Mirdif we have created a
store with elements that distinguish it from our other stores, whilst
remaining unmistakably Boutique 1. I expect that our customers will regularly
visit the store at Mirdif in addition to the one at JBR as the two complement
each other. The Mirdif store still carries seriously fashion pieces but is
more fun, casual and affordable."

The store spans 13,000 square foot and was designed by renowned
London-based interior architects, Caulder Moore.

Ian Caulder, creative director said, "The area counts many local
residents and we wanted to appeal to them giving them more reasons to
continue to pop in and discover new things regularly. We therefore gave the
store a relaxed, casual, accessible feel with flexibility and plenty of
opportunities to create new inspiring visual merchandising. It is like an
inspiring contemporary art gallery where the exhibits are the key focus and
constantly changing."

The brand mix at Mirdif includes the usual fashion leaders such as
Missoni, 3.1 Phillip Lim, Paul & Joe and Diane Von Furstenberg for women and
Y-3, Maharishi and Fred Perry for men, but also adds some niche brands into
the mix, such as Alice by Temperley, Kain, Manoush, Meghan for women, and
Acne and Unconditional for men. In denim, Current/Elliott, Blank, Rockstar,
Citizens of Humanity, Acne and True Religion are all present.

The accessories wall offers an opportunity to highlight individual
products. Bags from Mulberry and shoes from K Jacques, Joie and Dolce Vita
are just a sneak preview.

In addition, the beauty section carries the finest brands, such as
Rodial, Ren, Philip B and Hampton Sun. Contemporary home accessories from
Alessi and Gaia & Gino will be available and the book section satisfies all
curiosities; design, travel, art, fashion and stationary.

Boutique 1 Mirdif is now open to explore a new and exciting fashion
journey.

Louise Alves, Boutique1.com, +971-44483400

Louise Alves, Boutique1.com, +971-44483400