BOVAP - A Stock Market for Political Values

An Online Platform Aims to Help A New Generation of Voters Become More Aware of Their Country's Politics & Finances

SAO PAULO, June 14, 2010 - This electoral year, Brazil will focus its attention on choosing the
leader to keep the country on its positive financial track. To engage a new
generation of voters and enhance their financial awareness, the stock
brokerage firm Souza Barros launches BOVAP (www.bovap.com.br) — an
online stock-trading platform in which users can buy and sell shares of
politicians just as they could company shares. The website features shares of
the main contenders for President and State Governors.

(Photo: www.newscom.com/cgi-bin/prnh/20100614/SPM001 )

BOVAP, acronym for Stock Market for Political Values, carries the
potential to spearhead changes in Brazil by informing on investing while also
provoking political discussion, and heating up debates on democracy2.0, and
Internet and political transparency. The transactions on BOVAP, made with a
fictitious currency, will indicate how much politicians are worth according
to public opinion and contribute to the development of a Brazilian political
index.

"The goal is to enhance the public's financial awareness, offer new ways
to discuss political issues and show opinions shaped in the form of a trading
mechanism," states Lucas Mello, LiveAd's CEO, who developed the project.
"People want to be heard all the time, not only during the elections; BOVAP
will provide that."

"We believe in the growth of Brazil and we know that this private
initiative must work hard for this vision to become reality," explains Carlos
Souza Barros, Souza Barros' President.

In the first month, more than forty-five million people were exposed to
coverage related to the project. More than one million Twitter users were
impacted with content regarding the project and thousands of people learned
to use Souza Barros' online tool. In addition, BOVAP sparked a constructive
nationwide dialogue about politics and is helping voters make better
financial choices.

About BOVAP:

Check out this video, by LiveAd: vimeo.com/11525423 or visit
www.bovap.com.br.

For more info or to speak with a LiveAd representative, contact Mariana
Nassif, mariana.nassif@livead.com.br

About LiveAd:

Praised as the "most brilliant" among digital agencies in Brazil by
Advertising Age in 2009, LiveAd is one of the hottest shops of the largest
market in Latin America. Based in Sao Paulo, the agency has been creating
sustained work for Nike, Kellogg, Lacoste, Whirlpool, C&A, Multishow, TV
Globo and Oi.

Mariana Nassif, LiveAd, +55-11-3071-0064, mariana.nassif at livead.com.br