Brendan Light of BuzzBack Market Research Hosts Free Online Consumer Research Webinar on March 18 and 19

NEW YORK - Brendan Light, Senior Vice President of Research and Product Development
at BuzzBack Market Research will host two free Webinars: New Ways to Improve
Online Consumer Research, on Wednesday, March 18 at 2 PM Eastern and
Thursday, March 19 at 10 AM Eastern.

Better understanding of consumer wants and needs are crucial to improving
product development, advertising and communications in today’s competitive
environment. Traditional approaches to identifying and profiling consumer
wants and desires often result in two-dimensional portraits based on
demographic, psychographic, behavioral or purchase data. The information
gathered lacks depth in understanding consumers’ behavior and what makes them
different on a personal, more emotional level.

At the Webinar, Light will demonstrate how new, more creative research
approaches can provide richer and deeper understanding of consumers,
including personal insights and emotions.

Marketers who attend the Webinar will benefit from:
- Specific examples and case studies that explore new research methods
to highlight the way consumer profiles are created.
- Award-winning techniques will be shown that help overcome
traditional online research problems, with side-by-side results that
show how these new techniques can demonstrably improve consumer
learning
- New Web 2.0 technology for navigating online research data will
showcase ways to navigate consumer learning faster and more
efficiently.
- Case study examples will include: consumer goods, personal products
and consumer healthcare.

Those interested can REGISTER NOW (copy and paste the link below in your
browser). The Webinar will also be available for download after the
presentation.

Wednesday, March 18th at 2pm EDT / 11am PDT
(https://www1.gotomeeting.com/register/753336057) Please use priority code:
BUZZBACK

Thursday, March 19th at 10am EDT / 7am PDT
(https://www1.gotomeeting.com/register/767707777) Please use priority code:
BUZZBACK

About the speaker:

Brendan Light, SVP, Research and Product Development

Brendan leads research development and best practices for BuzzBack. In
addition to continually improving the quality of the quantitative and
qualitative methodologies and analytics of BuzzBack’s research offerings, he
pioneered BuzzBack’s award-winning and patent-pending eCollage and Verbatim
Viewer and leads the future development and research strategy for BuzzBack.
He continues to focus on leveraging the transformative powers of the Internet
to evolve respondent engagement, operational efficiency, and visualization of
analytics and insight. Brendan has over 15 years of client and research
supplier side experience, having also served as Research Director for Grey
Interactive and as the Global Director of Ipsos-ASI Interactive.

About BuzzBack Research

At BuzzBack Market Research, we deliver measurably richer insights in
exploratory and optimization research through the use of custom online
projective and enabling techniques. Our tools and techniques provide fast,
meaningful and actionable market research insights for leading global
organizations. In 2007 we were recognized by the MRS/ASC as winners of the
Technology Effectiveness Award. Founded in April 2000, BuzzBack is a
women-owned business with offices in New York and London. www.buzzback.com

Source: BuzzBack Market Research

John Goodman, +1-914-793-1277, cell, +1-914-841-6214, www.johnlgoodman.com