Bridgewater Extends Policy Market Leadership With 3GPP Release 9 Standards Compliance
By Bridgewater Systems, PRNESunday, January 24, 2010
Enables Mobile Operators to Deliver Innovative Usage and Application-Based Services
OTTAWA, January 25 - Bridgewater Systems (TSX: BWC), the mobile personalization company, today
announced the availability of enhancements to the Policy and Charging Rules
Function (PCRF) compliant Bridgewater(R) Policy Controller for HSPA and LTE
networks. As the market leading policy management product globally,
Bridgewater is again leading the industry as the first PCRF to support new
requirements defined in Release 9 of the 3rd Generation Partnership Project
(3GPP).
News
- The new Bridgewater Policy Controller, which supports 3GPP PCRF Release 7, 8 and 9 standards on the same platform, provides real-time network, application, and subscriber policies that allow operators to manage mobile data growth and deliver personalized services. The 3GPP Release 9 standard expands the policy enforcement functions of the Gx interface to include subscriber usage information for volume-based service metering. The Policy Controller moves beyond current standards to support real-time, multi-service metering based on application usage and is fully interoperable with leading network equipment providers. - These new advanced features of the Bridgewater Policy Controller allows operators to: - Deliver innovative usage and application-based services such as policies and pricing based on bandwidth usage, specific types of applications, and casual usage. For example, a heavy mobile video user can be provided with guaranteed quality of service for a monthly fee. Casual users can be offered applications on-demand, notified by SMS when they are near their limit, and receive a service boost offer. Users can choose how much bandwidth to allocate to different applications and monitor application usage in real time to prevent bill shock. - Manage network congestion by applying Smart Caps(TM) and metering to adjust usage levels based on real-time factors such as level of congestion and time of day, or a subscriber's data consumption or roaming status. - Significantly reduce costs by adopting a more efficient way of enforcing policies and metering subscriber usage that does not require expensive Online Charging Systems or upgrades to existing charging systems. - A recent Yankee Group survey[1] of executives from 61 GSM/HSPA operators in Europe, Asia, Latin America and the Middle East revealed that the majority preferred a PCRF standards based policy solution. The ability to charge subscribers based on their volume of usage for individual applications such as video, peer-to-peer, and voice over IP was ranked high in importance. The same survey concluded that allowing subscribers to individually set and modify their own service preferences and plans including managing usage, and setting limits per application or while roaming was a strong value proposition.
Quotes
Ari Banerjee, Vice President, Yankee Group
"When going to market with new services or service models, operators
should first look at policy control tools that safeguard the customer
experience. Chief among these ought to be subscriber-controlled capabilities
to view real-time usage data, monitor usage against their bill plan, and have
the ability to dynamically alter or enhance subscription plans based on
bandwidth and application usage."
David Sharpley, Senior Vice President, Bridgewater Systems
"Standards-based policy control is critical for the new usage and
application-based service models operators are asking for to profit from
mobile data growth. As the first to comply with new PCRF Release 9 standards,
Bridgewater is extending its policy market leadership and helping our
customers deliver innovative services."
Tags / Keywords
Bridgewater Systems, PCRF, Policy Controller, myPolicy, 3GPP Release 9,
LTE, 3G
Links
www.bridgewatersystems.com/Policy-Controller.aspx
www.bridgewatersystems.com/Policy/
4gworld.com/?p=4033
www.yankeegroup.com/home.do
About Bridgewater Systems
Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization suite
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller
(AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R)
Home Subscriber Server (HSS). More than 140 leading service providers
including America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom,
Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung,
Telmex, Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly
deliver innovative mobile services to over 150 million subscribers. For more
information, visit us at www.bridgewatersystems.com.
Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered
trademarks of Bridgewater Systems Corporation. All other company, product
names and any registered and unregistered trademarks mentioned are used for
identification purposes only and remain the exclusive property of their
respective owners.
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[1] A commissioned work conducted by Yankee Group on behalf of
Bridgewater Systems, June, 2009.
Contacts: Joanne Steinberg Bridgewater Systems joanne.steinberg@bridgewatersystems.com +1-613-884-8831 Ed Barker Bridgewater Systems edward.barker@bridgewatersystems.com +44-(0)7939-492-656
Contacts: Joanne Steinberg, Bridgewater Systems, joanne.steinberg at bridgewatersystems.com, +1-613-884-8831. Ed Barker, Bridgewater Systems, edward.barker at bridgewatersystems.com, +44-(0)7939-492-656
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