Brightcove Names Internet Software Industry Leader David Mendels President and Chief Operating Officer

CAMBRIDGE, Massachusetts, January 5 - Brightcove Inc., the leading online video platform, today announced that
David Mendels has been named president and chief operating officer. Mendels
is an exceptional leader with nearly two decades of experience building some
of the most successful Internet software platforms and businesses. Mendels
will be responsible for driving Brightcove's global expansion strategy and
operations. Mendels comes to Brightcove most recently from Adobe where he was
instrumental in accelerating the adoption of key platform technologies,
including Flash, Flex, Acrobat and LiveCycle, into must haves for today's
enterprises and into a thriving billion dollar business for Adobe. Mendels
will also continue to be a member of the Brightcove Board of Directors, which
he joined in late 2008.

"With David joining me as a key executive leader and partner at
Brightcove, we are gaining a powerful asset who will be a key element of our
rapid growth and global execution in the coming years," said Jeremy Allaire,
chairman and chief executive officer at Brightcove. "I worked with David
extensively in the past and he has an exceptional ability to execute, dynamic
leadership skills, and an incredibly deep understandings of how to build
great Internet platform businesses. Walking into 2010, we are poised for
another remarkable year in terms of growth, customer traction and global
expansion. David's addition to the executive team will be rocket fuel for us
and our customers."

Mendels is a recognized leader in the development of software platforms
for rich Internet applications on the Web. He brings nearly two decades of
experience as a general manager, corporate strategist, thought leader, and
deal maker focused on making the Internet easier to use, more enjoyable for
consumers and more powerful for developers. His experience includes key
leadership roles overseeing product development, sales, marketing, channels
and alliances, and developer evangelism.

Most recently, Mendels was the executive vice president and general
manager of Adobe's enterprise software and Business Productivity division, a
billion dollar business that included Adobe Acrobat(TM), Acrobat Connect(TM),
LiveCycle and Flex. Mendels grew into that role over an incredible career
that started as an early employee during the early years of Macromedia, and
grew to include setting up much of Macromedia's international sales and
operations, including the launch of operations in Latin America and Japan,
leading business development and alliances, and acting as a general manager
on several of Macromedia's most successful products and businesses. He
directly managed Macromedia's flagship products, including the Flash and Flex
line, Macromedia Studio and ColdFusion.

"Brightcove has emerged as the clear leader in the online video platform
industry at a time when video is becoming an integral piece of every
professional website in the world," said Mendels. "I am honored to expand on
my role within the company, and to capitalize on the enormous growth
opportunity in front of us. With Jeremy and the rest of the Brightcove
leadership team, we will continue to build on our leadership position and
drive hard to build one of the most successful global, independent online
software companies."

In addition to Brightcove, David Mendels recently served as a Fellow at
the New England Clean Energy Council and as an Advisor to Allurent.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 28 countries. For more
information, visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com; or Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351 rkubota at lbs.co.jp, all for Brightcove