Broadstreet Names Karen Kadin and John Birger Managing Directors and Partners of Its European Operation

NEW YORK - Industry Leaders to Oversee London Based Creative Marketing and Communications Agency

Creative marketing and communications agency, Broadstreet today announced the appointment of Karen Kadin and John Birger as Managing Directors and Partners of its European Operation based in London. Kadin and Birger will support European clientele and will manage the growth of the organization across the entire EMEA region.

“We’re excited about being able to respond more effectively to our European clientele,” said Mark Baltazar, CEO and Managing Partner of Broadstreet. “Karen and John’s expertise in creative marketing and communications combined with their strategic thinking, creative passion and client-centric approach make a perfect addition to the Broadstreet organization and to delivering exceptional experiences for our clients, their brands and audiences across the EMEA region.”

Karen Kadin joins Broadstreet after eight years with MJM, a WPP company. The first half of her tenure was spent in New York in new business and account management. She spent the last four years as Business Development Director for the London office of MJM advising clients on the design and delivery of live meetings, events and brand experiences from large scale consumer launch events & exhibitions, to effective learning and performance improvement, corporate communications and cultural change programs for many of the world’s leading organizations including AstraZeneca, Bristol-Myers Squibb, Boehringer Ingelheim, Merck Serono, Novartis, HSBC, KRAFT, Nokia, Deloitte, Fortnum & Mason, and Shell.

“Broadstreet’s strategic approach of identifying the core cultural, business and brand elements within an organization sets it apart from the traditional approach of many competitors,” commented Kadin. “Broadstreet uses those insights to create powerful communication programs and exceptional learning and performance improvement experiences across live and digital environments.”

John Birger also comes to Broadstreet from the London office of MJM as Head of UK Operations where he led a team, along with Karen Kadin to establish a diverse range of clients to deliver communications consultancy, performance development and face to face communications programmes in most key live event arenas, facing both in and out of client organizations. His expertise soon established strong credentials in many verticals including, Pharmaceutical, Consulting, Financial Services, Telecommunications and Luxury Goods.

“We are excited about Broadstreet’s fresh approach to corporate and brand communications. Together we will deliver innovative approaches to employee effectiveness and engagement as well as consumer based brand initiatives,” said Birger.

Previously, Karen Kadin was Global Account Manager for J. Walter Thompson and a Strategic Marketing Analyst for The MONY Group (an AXA Financial Company). John Birger was Associate Director of Imagination’s Global Investor Communications division delivering communications projects around the world for clients as diverse as Vodafone, eBay, MMO2, British Energy, adidas, PricewaterhouseCoopers Consulting, ING Group, Repsol, Scania, Telekomunikacja Polska, Sinopec, China Mobile, Korea Telecom, Telecom New Zealand, GTS / Ebone and Telstra.

Kadin and Birger join the organization in July 2009.

About BROADSTREET

Broadstreet is a marketing and communication agency that designs, develops and delivers strategy, creative design and production for meetings and events, websites and social networks, employee engagement, investor relations and learning and performance improvement programs for both internal and external audiences. Broadstreet clientele span the Global Fortune 500 with a concentration in the financial, pharmaceutical, entertainment|media, consumer, technology and hospitality sectors. Broadstreet has been named on the “Top” list of many publications for several years in a row.

Source: Broadstreet

Patricia Soll, psoll at broadstreet.com; Broadstreet London, +44(0)-870-366-7368 or Broadstreet New York, +1-212-780-5700