Businesses Can Now Create Quality Mobile Web sites in Minutes When They 'goMobi'

By Dotmobi, PRNE
Sunday, June 20, 2010

dotMobi's new low-cost goMobi(TM) product creates a smartphone Web experience on every mobile phone, giving any business a rich, icon-driven mobile website - quickly, easily and completely.

BRUSSELS, June 21, 2010 - ICANN MEETING NO. 38 — dotMobi, a worldwide leader in the development
and discovery of quality mobile content, today announced the global
availability of goMobi(TM), a unique product designed to help businesses
quickly and easily create and publish quality mobile websites in mere
minutes. Unlike existing products, goMobi brings together the breadth of
traditional content management systems with the speed and simplicity of
mobile website builders. That means businesses of all sizes can join the
mobile Web revolution with sophisticated mobile sites that work on all mobile
phones but at a very low price point.

Targeted primarily at small-to-medium businesses (SMBs) as well as mobile
developers and designers, goMobi lets businesses engage current and potential
customers with sites that recognize the capabilities of each mobile phone and
display the site's content so that it looks its very best on that specific
phone.

"All goMobi sites use a friendly, icon-based design, and all goMobi sites
automatically recognize what handset your customer is using, so goMobi sites
make every phone seem like it's a smartphone. Because of this, your customers
will always associate your company with a good mobile experience -no matter
what phone they're using," said Trey Harvin, CEO of dotMobi.

"goMobi websites are hosted 'in the cloud' by dotMobi, so SMBs don't pay
extra for hosting or have to worry about other technology aspects," Harvin
added. "goMobi site owners can build a site in minutes and then focus on
their business, while their mobile website works to bring in new customers.
And if site owners want to make changes, they can do so in seconds. For
example, a business owner can test different mobile coupon offers to see
which one is most effective for bringing foot traffic in the door."

Designed to meet consumer expectations of small businesses

dotMobi recently commissioned usability research firm Human Factors
International to survey global attitudes towards the mobile Web in the USA,
India, Germany and China. The company found that 53 percent of the
respondents regularly use a mobile phone to access mobile websites while only
26 percent attempt to access standard desktop sites on mobile phones.
Further, 83 percent of participants would prefer to visit a "made-for-mobile"
website versus a "designed-for-desktop" version when using a mobile phone or
portable device like an Apple iPad. And according to Web measurement leader
Gomez, 61 percent of mobile Web visitors are less likely to visit a website
again if they have a bad user experience.

goMobi was designed to meet these expectations while making the
experience of building a mobile-specific website as carefree as possible. For
SMBs, goMobi:

    - maximizes customer contacts by using the capabilities of the mobile
      phone - calls, texts, location-based services - and helping convert
      leads into customers,
    - increases mobile visits to businesses through improved search-engine
      optimization (SEO) by using key words in search engines and free
      directory listings,
    - helps convert visitors to "hot leads" with features like mobile coupons
      and reservation requests,
    - incorporates external, third-party applications, adding functionality &
      localization for businesses and a distributed distribution model for
      application developers & channel partners.

"With interest in the mobile Web continuing to explode, SMBs can now
reach the world's billions of mobile Web users - quickly, easily and
completely," said Trey Harvin. "goMobi connects SMBs to their customers
significantly faster because a goMobi site delivers only the content mobile
customers need, while making it easy for businesses to set up and maintain a
unique mobile website. And since a goMobi website works on all mobile
handsets, it ensures a business is available on the complete range of mobiles
available, not just iPhones and Androids."

Special tools for developers and designers

The speed and ease of building mobile websites with goMobi is also a boon
to Web developers and designers, so they can include mobile in their service
offerings. To meet their special needs, goMobi includes a powerful suite of
tools which allows developers to control the automated transformation of
desktop website content to mobile-friendly content as well as accessing HTML
metatags for site items, along with a mobile/desktop switcher and advanced
device detection capabilities.

Getting goMobi

Denver, Colorado-based name.com
(www.name.com/services/gomobi/?utm_campaign=gomobi&utm_source=homepage&utm_medium=link )
was the exclusive partner for goMobi beta trials and is now the first to
market goMobi with their complete domain and hosting offerings.

Bill Mushkin, CEO of name.com, said, "Given the ease and speed that
anyone - from tech amateur to design professional - can now build and deploy
a mobile website with goMobi, I'm positive that the current boom in mobile
Web use will grow tenfold in a short time. Our wildly successful beta of
goMobi is strong proof of that."

For information on how registrars, Web services companies, developers and
designers can offer goMobi to their customers, please contact
sales@goMobi.info.

Details on setting up your goMobi mobile website are at
goMobi.info (on desktops) and at go.mobi (on mobile devices).

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the
development & discovery of quality mobile content through innovative
services, in turn helping businesses and individuals reach the world's
billions of mobile phone users. dotMobi spurs mobile industry innovation by
giving content providers the tools they need to ensure the Web will work on
mobile phones with speed, accuracy and relevant content. dotMobi, a wholly
owned subsidiary of Afilias Limited, was founded by 14 visionary mobile
operators, network & device manufacturers, and Internet content providers,
including Ericsson, Google, GSM Association, Hutchison 3, Microsoft, Nokia,
Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica
Moviles, Telecom Italia, Visa and Vodafone.

    - Visit dotMobi.mobi for information on .mobi top-level domains
      and all dotMobi services.
    - Visit mobiForge.com and goMobi.info for mobile site
      development and services.
    - Visit mobiThinking.com for mobile marketing information and
      services.
    - Of course, use the .mobi equivalents of these sites to guarantee a
      quality experience on your mobile device. And see the dotMobi blog at
      blog.mobi.

    For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotMobi.mobi

    Danielle Siemon
    Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Gareth Davies
    Edelman for dotMobi (UK)
    +44-20-7344-1216
    gareth.davies@edelman.com

    Christoph Hausel
    element C for dotMobi (Germany)
    +49-89-720-137-20
    c.hausel@elementc.de

Vance Hedderel, dotMobi, +1-703-485-5563, vhedderel at dotMobi.mobi; Danielle Siemon, Edelman for dotMobi (US), +1-650-762-2947, danielle.siemon at edelman.com; Gareth Davies, Edelman for dotMobi (UK), +44-20-7344-1216, gareth.davies at edelman.com; or Christoph Hausel, element C for dotMobi (Germany), +49-89-720-137-20, c.hausel at elementc.de

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :