By the Grape World's First iPad Wine Magazine

AMSTERDAM, May 6, 2011 - By the Grape is the first wine magazine worldwide built specially for the
iPad. It can be downloaded now and costs £2.39. This first, international
issue is devoted to the leading lady of wine, Jancis Robinson, one of the
world's best-known wine writers. On www.JancisRobinson.com she
writes: "As the presenter of the world's first TV series on wine (…), and
as someone recognised as a 'media pioneer'
(www.jancisrobinson.com/articles/a201101161.html) by professionals in
the business for this website's very existence, I am always keen to champion
new ways of introducing people to the pleasures of wine. Last year I
therefore accepted an invitation to be involved in another wine-related media
innovation."

Also she had been "impressed by the high-quality work of film-maker Fred
van Dijk, who shot the original footage for this exciting new departure in
wine publishing."

By the Grape is published by Derrick Neleman, founder of
www.bythegrape.com.

Lots to see and read

By the Grape has unique, iPad-only content. It is completely ad-free and
contains a documentary on Jancis Robinson, filmed in her beautiful second
home in the Languedoc by film-maker Fred van Dijk, who made the well-received
wine documentary Kissed by the Grape. The magazine also offers articles,
interviews and quotes from famous wine lovers such as Hugh Johnson and Gary
Vaynerchuk.

One of the highlights is the tasting of Dutch wines. On her website
Jancis describes this as "my most surprising tasting ever!"

Renowned authority on wine

Jancis Robinson is a Master of Wine and an internationally acclaimed
authority on the subject. She made and presented many tv-series on wine, has
her own column in the Financial Times, wrote several books and is the editor
of the prestigious Oxford Companion to Wine. She was probably the first
internationally published winewriter to start a website.

Buyers of this app will:

- read all about Jancis Robinson;

- watch Jancis at work in her French home;

- see how her husband, restaurant critic Nick Lander, is making lunch;

- watch Jancis being very surprised while tasting Dutch wines;

- see and hear Jancis talk about her love of wine;

- follow Jancis and other wine lovers on Twitter (automatic updates);

- get recent articles from JancisRobinson.com (automatic updates).

The app is available from the App Store for GBP2.39/$3.99.

itunes.apple.com/us/app/jancis/id432873337?mt=8&ls=1

For more information, please contact Derrick Neleman at derrick at bythegrape.com or by phone +31(0)575-511-331