Online Travel Company Expedia Grows Bookings for Hotels in AfricaBy Expedia Inc., PRNE
Wednesday, May 4, 2011
DURBAN, South Africa, May 5, 2011 - Expedia, Inc. (NASDAQ: EXPE), the world's largest online travel company,
released data today showing a 27% increase in the number of travel bookings
being made to Africa and the Indian Ocean regions on Expedia(R) and
Hotels.com(R) travel sites worldwide over the past 12 months, with the
majority of international consumer demand coming from travelers in the U.K.,
the U.S. and France. The number of Africa and Indian Ocean region hotels
currently working with Expedia has also increased, growing well over 100%
during the same period of time.
"We're confident that recent influx of travel demand seen by our Africa
hotel partners is indicative to the value Expedia extends to its supply
partners throughout Africa and on a global scale," said Diego Lofeudo,
Expedia Market Director for Africa. "Ultimately our goal is to bring Africa
to the online travel marketplace, and online travel to Africa, and as such
we're very much looking forward to further developing relationships with
hotels throughout Africa and assisting them in developing more effective
online distribution strategies to achieve their occupancy and revenue goals."
Today Expedia offers more than 135,000 hotels on its travel booking
sites, making available those hotels on the more than 100 localized Expedia
and Hotels.com online travel sites in over 60 countries across the globe.
Collectively, these sites attract more than 50 million travel shoppers each
month, vastly extending the global reach for a hotel far beyond what they
could otherwise likely achieve on their own.
In addition to its expanding presence throughout Africa, U.S.-based
Expedia also has operations in North America, Europe, Asia-Pacific, the
Middle East and South America. The company also employs a global supply team
comprised of hundreds of travel professions placed in local markets around
the world whose focus is on developing relationships with local hoteliers and
counseling those partners on creating effective strategies to drive
incremental demand using the numerous merchandising and promotional
opportunities Expedia offers. Expedia plans to expand this team further by
establishing South Africa-based operations later this year in an effort to
assist an even larger number of hotel partners throughout Africa and the
Indian Ocean regions interested in extending their reach to an
ever-increasing global audience of travelers.
Representatives from Expedia will be in Durban, South Africa later this
week to exhibit at the fifth-annual Indaba Travel Show from May 7th-10th.
Expedia and Hotels.com delegates from across the Hotel, Tour and Transport,
Technology and Media lines of business will also be in attendance to meet
with local travel suppliers interested in learning more about the benefits of
becoming part of Expedia's global online travel marketplace.
For more information about becoming an Expedia partner, visit
About Expedia, Inc.
Expedia, Inc. is the largest online travel company in the world, with an
extensive brand portfolio that includes more than 100 localized
Expedia.com(R)- and Hotels.com(R)-branded sites; leading U.S. discount travel
site Hotwire(R); leading agency hotel company Venere.com(TM); Egencia(R), the
world's fifth largest corporate travel management company; the world's
largest travel community TripAdvisor(R) Media Group; destination activities
provider ExpediaLocalExpert(R); luxury travel specialist Classic
Vacations(R); and China's second largest booking site eLong(TM). The company
delivers consumers value in leisure and business travel, drives incremental
demand and direct bookings to travel suppliers, and provides advertisers vast
opportunity to reach the most valuable audience of in-market travel consumers
anywhere through TripAdvisor Media Group and Expedia Media Solutions. Expedia
also powers bookings for some of the world's leading airlines and hotels, top
consumer brands, high traffic websites, and thousands of active affiliates
through Expedia(R) Affiliate Network. (NASDAQ: EXPE)
Expedia is either a registered trademark or trademark of Expedia, Inc. in
the U.S. and/or other countries. Hotels.com is either a trademark or
registered trademark of hotels.com, L.P. in the U.S. and/or other countries.
Other logos or product and company names mentioned herein may be the property
of their respective owners. (c) 2011 Expedia, Inc. All rights reserved.
Diego Lofeudo, dlofeudo at expedia.com
Tags: Durban, Expedia Inc., May 5, South Africa