Campari Calendar 2010: The Aperitif in Twelve Stories

MILAN - The Campari Calendar 2010 is a story and Milan is the setting. Through photos taken by Simone Nervi, the Campari woman interpreted by the seductive Olga Kurylenko, is reinvented with new passion and, of course, a Campari aperitif.

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Campari Milano, Campari’s eleventh calendar, speaks to us through the simple but captivating, modern and sophisticated fascination of places, intriguing moments and the city’s most absorbing ritual: the aperitif.

We are on the historic tram 609. Olga is at the centre of the action. We follow her. Little by little Milan reveals itself to us, and together with Campari, creates the setting for every shot. Campari and Milan both live in the gaze of Olga Kurylenko. Like the Campari woman, Milan shows and hides itself, winks and withdraws, daring us to continue following her.

The story of Campari Milano begins.

“Olga was a natural choice: an international actress, with great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand”, says Bob Kunze-Concewitz, CEO of Gruppo Campari.

Olga Kurylenko came to international fame as the character ‘Camille’ in the most recent James Bond film Quantum of Solace.

“It was a truly unique experience. I was delighted and intrigued by Campari’s proposal: to play the Campari woman and interpret the essence of Red Passion. For me, Red Passion is a lifestyle full of vitality and confidence, it’s about feeling and expressing emotions. I have a great passion for life and for the work that I do, I enjoy being constantly active. For this reason, I feel a sense of affinity with Campari, which like me is dynamic, passionate and cosmopolitan”, says Olga Kurylenko.

In keeping with its experimental approach to the arts, Campari chose the young up-and-coming Italian photographer Simone Nervi to immortalise Olga Kurylenko. He works with images and bodies, moulding and changing them to show the observer his deep passion for reality, its form and representation.

A limited run of 9,999 copies of the Campari Calendar 2010 is being printed, to be distributed worldwide.

The Campari Milano concept was devised by MRM Worldwide Italia.

chiara.latella@campari.com

www.camparigroup.com

Source: Gruppo Campari

Gruppo Campari Chiara Latella - Communications & International PR, +39-(02)-62251, chiara.latella at campari.com