Canada Hosts the World Conference on Breast Cancer

HAMILTON, Ontario, June 7, 2011 -

- The Only Conference of its Kind to Bring Together Hundreds of
Survivors, Advocates and Health-Care Professionals From Around the World

Today launches the sixth World Conference on Breast Cancer in Hamilton,
Canada. The Conference is the only one of its kind to bring together breast
cancer survivors, advocates, health-care professionals and researchers from
developing and developed countries. The common goal is to improve breast
cancer awareness, prevention and treatment worldwide through knowledge
exchange and global networking.

Approximately 500 delegates will attend the Conference, representing more
than 30 countries. The five-day Conference includes opening ceremonies, three
days of education sessions and concludes with a Youth Day focused on building
breast cancer awareness and knowledge among youth aged 15 years and older.

The speakers include internationally renowned breast cancer experts such
as Dr. Olufunmilayo Olopade, Professor of Medicine and Human Genetics and
Director of the Cancer Risk Clinic at The University of Chicago who was
recently appointed to the U.S. Cancer Advisory Board by President Barack
Obama.

Another major focus of the Conference is the International Support Link
project. This project provides non-financial assistance to organizations to
help raise breast cancer awareness and provide education, advocacy, global
action and emotional support. These needs have been identified as priorities
by participating partners. At the conference, the project will help delegates
gain the skills and knowledge necessary to fulfill their priority needs when
they return to their home country.

Scotiabank is returning for the sixth time as the Premier Sponsor of the
Conference.

Quotes:

"The World Conference on Breast Cancer embraces the very spirit of our
global philanthropic program, Scotiabank Bright Future, by bringing together
delegates from around the world to share experience and knowledge and build a
better understanding of breast cancer," said Sylvia Chrominska, Group Head,
Global Human Resources and Communications, Scotiabank. "As Canada's most
international Bank we understand the value of bringing together diverse
perspectives and we are extremely proud to be back as the presenting sponsor
of this important Conference."

"My first World Conference on Breast Cancer was in 2001 - two years after
my breast cancer diagnosis. I haven't missed a conference since," said Leila
Springer, breast cancer survivor and President, World Conference on Breast
Cancer. "The event brings together hundreds of women from different parts of
the world, cultures, religions and socio-economic backgrounds with the shared
experience of breast cancer. The Conference has been integral in facilitating
connections between women and the breast cancer care, knowledge and support
they need."

About the World Conference on Breast Cancer Foundation
The World Conference on Breast Cancer Foundation is a charity dedicated to
international and multi-disciplinary action on breast cancer. It holds a
global conference on breast cancer every three years in Canada as part of its
mission to increase awareness and advance action on breast cancer through
knowledge exchange, capacity building, advocacy and global networking.
Scotiabank is the premier sponsor of World Conference on Breast Cancer
Foundation. For more information, visit www.wcbcf.ca.

About Scotiabank

Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, Scotiabank Bright Future. Recognized as a leader internationally and
among Canadian corporations for our charitable donations and philanthropic
activities, Scotiabank has provided on average approximately CDN $44 million
annually to community causes around the world over each of the last five
years. Visit us at www.scotiabank.com.

For further information:

Media contacts:

Fiona Robinson, Hill & Knowlton, +1-416-413-4737,
fiona.robinson@hillandknowlton.ca

Deborah Clark, Scotiabank Media Communications, +1-416-933-0646,
deborah_clark@scotiacapital.com

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