CIRCA INC. Affirms No Affiliation with CIRCA Auctions

NEW YORK, October 13, 2010 - CIRCA INC., the leading global buyer of jewelry from the public, stated
today that it has no affiliation with CIRCA Auctions.

CIRCA INC. was incorporated in 1998 under the name SELLJEWELRY.COM, INC.;
the name was changed to CIRCA INC. in 2005. Headquartered in New York City,
CIRCA INC. currently operates domestic offices in the following US cities:
New York, Chicago, Palm Beach, San Francisco and Washington, D.C. CIRCA INC.,
also operates internationally in Hong Kong and Barcelona.

The Canadian entity, previously unknown to CIRCA INC., reportedly
conducts business under the corporate name 3805913 CANADA INC. and is using
the CIRCA INC., trademark without CIRCA INC.'s prior knowledge, consent or
authorization. CIRCA INC. confirmed that it will take any and all legal
action to pursue this matter vigorously.

About CIRCA

CIRCA is the leading global buyer of fine jewelry, diamonds and watches
from the public. CIRCA is the only luxury brand in the jewelry-buying
business, providing a premium service to clients - discreet, reliable and
dedicated to the client's best interests. CIRCA is headquartered in New York
City, and currently has offices in Chicago, Palm Beach, San Francisco,
Washington, D.C. and internationally in Barcelona and Hong Kong. CIRCA is a
federally registered trademark in the US of CIRCA INC. For more information,
visit www.circajewels.com

Kanessa Tixe, Source Communications, Kanessa at sourcecommunications.net, +1-347-456-6698