Roundtable Unveils 'Sustainable Palm Oil' TrademarkBy Schuttelaar Partners, PRNE
Monday, November 8, 2010
New Mark Will be Carried by Thousands of Consumer Products Worldwide
BRUSSELS and JAKARTA, Indonesia, November 9, 2010 - The Roundtable on Sustainable Palm Oil (RSPO) today unveiled a trademark
that will enable consumers to easily distinguish products containing palm
ingredients that are sourced following Roundtable rules.
The new symbol could demonstrate the use of certified sustainable palm
ingredients in thousands of consumer products worldwide.
Product manufacturers and retail companies will be able to apply the new
logo to their packaging starting early 2011.
"The RSPO trademark will reassure consumers that products they buy
contribute to sustainable cultivation of palm oil and other palm products,"
said Jan Kees Vis, the RSPO's President.
"RSPO certification and this trademark mean that palm cultivation does
not contribute to the sustained destruction of valuable tropical forests or
damage the interests of people in the regions where the palms are grown," Mr.
The new trademark will encourage more companies to commit to using only
certified sustainable palm oil. With the supply of certified oil steadily
growing, many companies have already pledged to make the switch over the
course of the next five years.
The trademark was unveiled at the annual Roundtable meeting on
Sustainable Palm Oil, held in Jakarta, Indonesia. At that meeting, more than
750 representatives of companies and NGOs worldwide are discussing ways to
ultimately make all the world's palm oil production sustainable.
Half of packed supermarket products
Oil palms have become the world's primary suppliers of vegetable oil,
thanks in part to their exceptionally high yields per hectare. Oil palms grow
in tropical regions only, at present mostly in Southeast Asia. It is
estimated that about half of packed products in today's supermarkets,
including margarines, detergents, cosmetics and candles, contain palm
ingredients, often in small quantities.
Growing palm cultivation has caused loss of valuable tropical forests and
other high-conservation-value areas. The Roundtable on Sustainable Palm Oil
was formed to generate a supply of palm oil that did not violate social and
environmental standards. A multi-stakeholder organization, the RSPO brings
together close to 400 palm growers, palm oil processors and traders,
retailers, investors and leading NGOs such as WWF and Oxfam International.
Notes for editors, not for publication: More information: www.rspo.eu, communications at rspo.eu ; A preview of the new trademark is available at www.rspo.eu/tm/preview-print.jpg Media Contact: T: +32-2-231-5019, name: Annejet Pette
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