Cognizant Helps Feihe International Enhance Food Safety Capabilities

By Cognizant, PRNE
Wednesday, July 20, 2011

SHANGHAI, July 21, 2011 -


- Deployment of an
Integrated Food Safety Solution Enables Feihe International to
Improve Quality and Increase Customer Confidence

Cognizant (NASDAQ:
CTSH), a leading provider of information technology, consulting,
and business process outsourcing services, today announced the
successful deployment of an integrated food safety solution at
Feihe International, Inc. (NYSE: ADY), formerly known as American
Dairy, Inc., one of the leading producers and distributors of
premium infant formula, milk powder, and soybean, rice and walnut
products in China.

This innovative end-to-end solution was developed by Cognizant
in collaboration with Heilongjiang LiGao High-Tech Development Co.
Ltd., a high-technology services company, and FoodlogiQ, a leading
provider of traceability, food safety, and sustainability software.
The solution enables Feihe International to trace foods, feeds,
ingredients, and food-producing animals through all stages of
production, processing, and distribution.

The enhanced traceability across farmers, producers, processors,
and retailers provides for significantly superior quality and
safety tracking, compliance monitoring, and issue resolution, which
are critical focus areas for the food and beverage (F&B)
industry in today’s globalized manufacturing environment. The
solution also provides operational efficiencies by minimizing costs
associated with conducting recalls or withdrawals, and improves
stock and distribution control while aiding in the removal of
unsafe food from the marketplace.

“Inspiring food safety confidence among consumers has become a
business imperative for food companies,” said Xiao Guanghui, Vice
President and General Manager of the Production Division at Feihe
International, Inc. “We are committed to doing all it takes to
address consumer concerns and meet regulatory requirements around
food safety in the most accountable and transparent manner. We are
pleased with the successful implementation of a state-of-the-art
food safety traceability system developed by Cognizant in
collaboration with Ligao and FoodlogiQ. It will help us align our
advanced production technology with the highest standards of
quality and safety throughout the supply chain, ranging from raw
material to production processes and distribution, enabling our
consumers to trace any finished product back to its source
conveniently and accurately, and buy our products with greater
confidence. We look forward to integrating this unique solution
with our enterprise-level systems.”

“Food safety crisis is a crisis of confidence, which is leading
to distrust in the food safety and quality assurance system,” said
Wang Xinxiang, Chairman of Heilongjiang LiGao High-Tech Development
Co. Ltd. “At present, consumers distrust the food safety assurance
system because there is no way for them to know about this system
and supervise food safety. Therefore, to solve food safety issue,
the food trust system must be re-established. Three years ago, our
company began to study the best practices of the operational and
food safety system in the dairy industry. Feihe International’s
food safety project is among the first traceability projects
covering the whole industry chain, relying on the advanced
technologies and experience of a global company such as Cognizant
in the fields of dairy operation management, plant MES, food
safety, and traceability system. This project not only helps
consumers purchase safe products but also provides an independent
food safety platform for regulating the dairy production
management.”

“We are delighted to help Feihe International strengthen its
capability to provide safe and higher quality products,” said
Mahesh Venkateswaran, Senior Vice President and Head of Engineering
and Manufacturing Solutions Practice, Cognizant. “Ensuring food
safety and regulatory compliance in the highly competitive dairy
industry is a complex process and increasingly crucial to public
health and consumer confidence. Our traceability solution will
enable Feihe International to trace ingredients as well as track
all process steps from farm-to-fridge, and make sure its products
are safe, wholesome, and compliant with microbial and compositional
requirements. This solution will help Feihe International improve
customer confidence, grow sales, and capitalize on market
opportunities, thereby reinforcing its leadership position in the
Chinese dairy market.”

About Feihe International, Inc.

Feihe International, Inc. conducts operations in the People’s
Republic of China
through its wholly owned subsidiary, Feihe Dairy.
Founded in 1962, it is one of the leading producers and
distributors of premium infant formula, milk powder, soybean, rice
cereal and walnut products in China. Feihe Dairy is headquartered
in Beijing, China, and has processing and distribution facilities
in Kedong, Qiqihaer, Baiquan, Gannan, Longjiang, Shanxi, and
Langfang. Using proprietary processing techniques, we make products
that are specially formulated for particular ages, dietary needs
and health concerns. We have over 200 company-owned milk collection
stations, two world class dairy farms, seven state of the art
production facilities with an aggregate milk powder production
capacity of approximately 1,950 tons per day and an extensive
distribution network that reaches over 80,000 retail outlets
throughout China. For more information, please visit: href="ady.feihe.com/">ady.feihe.com/

About Cognizant’s Engineering and
Manufacturing Solutions Practice

Cognizant’s Engineering and Manufacturing Solutions (EMS)
practice addresses the core domains of the manufacturing value
chain, from conceptualization and product design, through product
manufacturing. EMS consultants help customers bring their products
to market faster and realize the benefits of collaborative
manufacturing by enhancing and integrating shop-floor, enterprise
and product life-cycle systems. EMS’s services portfolio is
directed at enabling customers to run, grow, and transform their
businesses by leveraging competencies and solutions that address
clients’ engineering and product needs across the “design through
production” lifecycle. The Practice offers a broad range of
services, from strategic consulting and product engineering,
through systems support and maintenance, spanning the automotive,
oil and gas, utilities, pharmaceutical, food and beverages,
specialty chemicals, consumer electronics, and high-tech
industries.  

About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of information
technology, consulting, and business process outsourcing services,
dedicated to helping the world’s leading companies build stronger
businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant
combines a passion for client satisfaction, technology innovation,
deep industry and business process expertise, and a global,
collaborative workforce that embodies the future of work. With over
50 delivery centers worldwide and approximately 111,000 employees
as of March 31, 2011, Cognizant is a member of the NASDAQ-100, the
S&P 500, the Forbes Global 2000, and the Fortune 500 and is
ranked among the top-performing and fastest growing companies in
the world. Visit us online at href="www.cognizant.com/">www.cognizant.com or
follow us on Twitter: Cognizant.  

About Ligao

Heilongjiang LiGao High-Tech Development Co., Ltd. is a
provincial innovative and high technology enterprise with six
subsidiaries, principally serving China’s domestic dairy industry.
As food safety is the core element of our strategy, we provide
domestic dairy clients with state-of-the-art professional services
to achieve operational excellence, such as plant construction and
process design, equipment manufacturing and engineering, equipment
installation, laboratory instruments and equipment solution,
enterprise production consulting, product design and development,
personnel training, and so on.  Through combination of IOT
(the Internet of Things) technology and automated production
technology, we seamlessly integrate the advanced solutions of dairy
production management and experience of food safety risk prevention
to establish comprehensive dairy food safety solution in terms of
equipment, production technology, process control, quality
management, etc. The solution ensures reliable mechanism of food
safety traceability and quality assurance, and also real-time
visibility across entire production and operations control and
management. Track and trace traceability solution is the key
enabler to ensure product quality and safety of the enterprise’s
objectives. For more information, please visit: href="www.ligaos.com/">www.ligaos.com/  

Forward-Looking Statements

This press release includes
statements which may constitute forward-looking statements made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to
future events that may not prove to be accurate. Factors that could
cause actual results to differ materially from those expressed or
implied include general economic conditions and the factors
discussed in our most recent Form 10-K and other filings with the
Securities and Exchange Commission. Cognizant undertakes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.

U.S.: Catherine Marenghi, +1-781-223-8673, catherine.marenghi at cognizant.com; or Europe: Fiona Goldsworthy/Claire Rayner, Brands2Life, +44-7903-114-590, cognizant at brands2life.com; or Asia-Pac: Harsh Kabra, +91-982-327-3191, harsh.kabra at cognizant.com

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