comparethemarket.com Appoints New Head of Marketing PlanningBy Comparethemarket.com, PRNE
Monday, April 11, 2011
Former Head of Reporting & Analytics at Barclays Joins the UK's Most Recognised Price Comparison Website
LONDON, April 12, 2011 - comparethemarket.com, one of the UK's leading price comparison websites,
has announced the appointment of a new Associate Director of Marketing
Planning. Neil Feakins joins comparethemarket.com to focus on driving
marketing effectiveness across all marketing channels.
Prior to joining comparethemarket.com, Neil spent a year at Barclays,
heading up the Marketing Reporting and Analytics function for their UK Retail
Bank. Neil was responsible for maximising the performance of marketing
investment, in line with the overall marketing strategy through building new
capability, regular analysis and driving accountability and behaviours across
the marketing team. Prior to Barclays, Neil also worked in various senior
marketing roles within RBS Insurance across the Direct Line and Churchill
Mark Vile, Marketing Director at comparethemarket.com, said 'I am
delighted that Neil has agreed to join the comparethemarket team. His strong
industry credentials and experience in marketing effectiveness will prove
valuable. He will be a real asset to the team and will help us to maintain
our continued success within the price comparison (
Neil Feakins, Associate Director Marketing Planning, said 'I'm truly
excited about the opportunities and challenges that lay ahead within
comparethemarket.com. As a consumer I can see there is appetite to break the
mould for the price comparison sector. I'm looking forward to working as part
of a very talented Marketing team to continue to drive the business forward.'
- comparethemarket.com was launched in 2006 as a motor
insurance comparison site, offering customers a wide range of competitively
priced insurance quotes instantly online. It is now one of the UK's leading
price comparison brands.
- As well as insurance, comparethemarket.com now also offers
on credit card comparisons (www.comparethemarket.com/credit-cards/),
loans, current accounts and savings accounts.
- Comparethemarket.com has grown rapidly over the past three years from
50,000 monthly visitors to around 2 million a month
- comparethemarket.com actively selects its brand partners to
ensure quality service to consumers.
Media Only; comparethemarket.com, Simon Walsh, Good Relations, Tel: +44(0)207-861-3184, E-mail: swalsh at goodrelations.co.uk
Tags: April 12, Comparethemarket.com, London, United Kingdom