Confused.com Urges Motorists to Fall Back in Love With Service Stations

LONDON, September 20, 2011 -

Confused.com has revealed new research which shows that motorists are shunning motorway service stations on long journeys and risking their lives as a result. The survey by car insurance experts revealed that 79% of drivers are not taking sufficient breaks on UK roads.

The research, which explores the UK’s motorway service station habits, found that a third (32%) of motorists have fallen out of love with the ‘airports of our roads’ and actively avoid stopping, even on long journeys.

One in seven of those questioned admitted that they would not take any breaks at all during a four-hour journey. However, research from Newcastle University has revealed that this bad driving habit can significantly increase the risk of accidents.

Dr Joan Harvey, Chartered Psychologist at Newcastle University, who carried out the research said: “When driving on motorways, or other monotonous roads, a motorist’s maximum concentration level is only maintained for 20-30 minutes, after this time they will start to become bored and will drive on ‘auto-pilot’. After a further 40 minutes of driving their blood sugar levels will drop. These two factors are a dangerous combination as the motorist will start to feel sleepy and will be slower to react to any hazards that might occur.”

Dr Harvey’s research outlines the need for motorists to stop at every third service station (or every hour and a half) on long journeys to ensure they do not become bored and put themselves at risk.

One in ten motorists prefer to park-up and picnic on long journeys - packing their snacks before leaving and pulling up at the service station to tuck in.

Further research supports this, IAM (Institute of Advanced Motorists) chief examiner Peter Rodger commented: “Research suggests that one in five crashes on motorways are sleep-related. Regular breaks at service stations are essential for preventing such accidents from happening.”

Gareth Kloet, Head of Car Insurance at Confused.com said: “Our research shows that only 8% of us are service station worshippers. By highlighting the huge variety of great service stations dotted along our motorways, we hope to convert more motorists to the happy service station side of life. We’re calling for all motorists to re-kindle their passion for the service station and stay safe on the roads, particularly over the busy Bank Holiday weekend.”

About Confused.com:

Confused.com is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, cheap motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service.

By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.

PR Contact:
James Duffy
Press Office
10 Stephen Mews
London
W1T 1AG
+44(0)20 7307 3100
www.confused.com

.