Consumers Shop From Their Mobile Phones on Panic Saturday 2010

Survey data reveals 20 percent of consumers are most likely to shop from their mobile phone from home

LONDON, December 17, 2010 - Panic Saturday, the last Saturday before Christmas, is one of the busiest
shopping days of the year in the UK. PriceGrabber.co.uk(R), a part of
Experian, released the results of its Panic Saturday mobile shopping survey
(1,004 online respondents; conducted between 8 October and 18 November 2010).
Survey data reveals that consumers will not only be shopping on the high
street this Panic Saturday, but they also will be shopping from their mobile
phones.

According to PriceGrabber.co.uk survey data:

    Mobile phone shopping strategies on Panic Saturday

    - 20 percent of consumers plan to check prices online from a
      mobile phone on Panic Saturday before making an offline purchase
    - 10 percent of consumers plan to use comparison shopping
      applications on Panic Saturday
    - 9 percent of consumers plan to view retailer emails with
      vouchers/discounts while shopping in stores on Panic Saturday
    - 8 percent of consumers plan to check store inventory from their
      mobile phones before shopping on Panic Saturday

    Most popular locations for mobile shopping this Christmas season

    - 20 percent of consumers said they are most likely to shop
      from a mobile phone at home this Christmas season
    - 9 percent of consumers said they are most likely to shop from a
      mobile phone anywhere they can this Christmas season
    - 8 percent of consumers said they are most likely to shop from a
      mobile phone at work this Christmas season

    Most popular purchases from mobile phones this Christmas

    - 11 percent of consumers plan to purchase books from their
      mobile phone this Christmas
    - 10 percent of consumers plan to purchase digital content from
      their mobile phone this Christmas
    - 9 percent of consumers plan to purchase clothing from their
      mobile phone this Christmas
    - 8 percent of consumers plan to purchase non-computer-related
      consumer electronics from their mobile phone this Christmas
    - 7 percent of consumers plan to purchase computers, laptops or
      related equipment from their mobile phone this Christmas

"This survey data supports the success we have seen and expect to
continue to see with our mobile shopping applications, especially during this
holiday season," said Justin Sedgmond, Director of PriceGrabber.co.uk.
"PriceGrabber.co.uk is an innovator in this space, making mobile shopping
easy anytime, anywhere."

About PriceGrabber.co.uk

PriceGrabber.co.uk, a part of Experian, is a leading online shopping site
where savvy shoppers can instantly find and compare millions of unique
products and services across 20 categories with thousands of merchants.
Compare products side by side to find the right retailers at the best prices
within popular categories, such as Digital Cameras, Electronics, Computers,
Clothing, Books, TVs and more. PriceGrabber.co.uk provides shoppers with the
right product from the right merchant at the best price anytime, anywhere.
Visit us at www.pricegrabber.co.uk.

About Experian

Experian(R) is the leading global information services company, providing
data and analytical tools to clients in more than 90 countries. The company
helps businesses to manage credit risk, prevent fraud, target marketing
offers and automate decision making. Experian also helps individuals to check
their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2010, was $3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao
Paulo, Brazil.

For more information, visit www.experianplc.com.

Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other product
and company names mentioned herein are the property of their respective
owners.

Lisa Balliache of The PR Network, +44-07768-264132, lisa.balliache at theprnetwork.co.uk, for PriceGrabber; or Sharon Banfield of PriceGrabber, +1-323-601-1223, sbanfield at pricegrabber.com