Redknee Drives VAS Revenue at Leading Indian Operator

By Redknee Solutions Inc., PRNE
Wednesday, December 15, 2010

Indian Operator Experiences Six-Fold Data Traffic Following NGRC Launch

TORONTO, December 16, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, is
pleased to announced that its data rating and charging solution is driving
the growth of data value added services (VAS) at a leading operator in India.
The operator has experienced six-fold growth of data traffic following the
launch of flexible business models and promotions supported by Redknee's NGRC
platform. The continued success of Redknee's NGRC in the field is further
validated by the solution being named a Shining Star at this year's Mobile
Star Awards.

As mobile operators across the world look to VAS to strengthen their
subscriber base, market share, top-line revenue and profitability, Redknee's
NGRC platform is supporting growth strategies of service providers by
monetizing services, customers and networks. According to Informa Telecoms
and Media, global mobile VAS revenue is expected to reach $304 billion by
2014. In the prepaid market, monetizing is often a challenge as operators are
faced with low ARPU and usage. Built with a configurations based promotions
engine that requires no scripting, NGRC allows operators to launch promotions
quickly and analyze the results through the integrated analytics engine. By
allowing the operator to create promotions, which monitor for certain usage
patterns in real time and reward subscribers immediately, NGRC gives the
operator a powerful tool to drive service adoption, alter subscriber behavior
and increase ARPU. Redknee's customer in India is quickly increasing its VAS
revenues by capitalizing on Redknee's leading real-time rating and charging
solution to launch off-peak promotions and tiered rate plans in order to
drive adoption of its data services.

Lucas Skoczkowski, Redknee's CEO commented:

"Redknee continues to support the data growth for operators across the
world by enabling the delivery of innovative business models and next
generation customer care that help increase usage of high value services and
grow the profitability of the customer lifecycle. The success this operator
is experiencing further reiterates the value of Redknee's real-time
monetization solutions by driving profitability, growth and market
differentiation for our customers. At Redknee, we continue to invest in
real-time monetization solutions to support the growth of mobile data and
content for wireless subscribers around the world."

For more information about Redknee and their solutions, please go to

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 90 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit

    For further information:

    Redknee Solutions:
    Humera Malik, Director of Global Marketing

    Redknee Solutions:
    David Charron, Chief Financial Officer
    Investor Relations:

For further information: Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943, Investor Relations: Investor_relations at

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