Coty Beauty Introduces Beyonce Pulse

By Coty Beauty, PRNE
Wednesday, June 15, 2011

NEW YORK, June 16, 2011 -

    - With Photo

    - Feel the Power of the Newest Scent in the
Beyonce Parfums Portfolio

    - 16-Time Grammy Award Winning Icon to Release
Electric New Fragrance

Coty Beauty, a leading global beauty company, announced today
the launch of the highly anticipated newest scent in the Beyonce
Parfums portfolio - Beyonce Pulse. Debuting in September 2011,
Pulse will join the globally successful Heat and Heat Rush
collections. Reflective of Beyonce’s incredible energy and powerful
femininity, the fresh notes in Beyonce Pulse intermingle to create
a unique citrus, floral gourmand, anchored by Beyonce’s favorite
flower, the orchid.

(Photo: href="">

“I believe my music makes women feel strong, and Pulse is all
about finding that power inside,” said Beyonce about the
inspiration behind her newest fragrance.

The launch of Pulse will be supported with substantial global
integrated sales and marketing activity including a dynamic print
and TV ad campaign starring Beyonce, to be featured in over 60
countries. Additionally, social media and online programs will
speak to Beyonce’s robust global fan base via e-commerce, Twitter
and Facebook. Pulse TV ads will begin airing August 2011.

“We are excited to follow the success of Beyonce Heat and Heat
Rush with the launch of Pulse, sure to be another star fragrance
for Beyonce Parfums,” said Steve Mormoris, Senior Vice President,
Coty Beauty. “Like Beyonce herself, Beyonce Pulse is powerful,
feminine and one-of-a-kind. The woman who wears Beyonce Pulse is
impossible to ignore.”

At the heart of Beyonce Pulse is the enticing Bluebird Orchid,
renowned for its curvaceous shape, distinctive blue-indigo color
and enchanting scent.  The mysterious, unique orchid has never
before been featured in fragrance, and is displayed to perfection
in Beyonce Pulse.

Sparkling top notes of Pear Blossom, effervescent Blue Curacao
accord and frosted Bergamot give way to Bluebird Orchid, delicate
Peony and fragrant Midnight Blooming Jasmine. Finally, Pulse is
anchored by powerfully sexy, irresistible base notes: warm, opulent
Madagascar Vanilla, seductive Musk and sensual precious Woods.

“Pulse truly is a game changer in the category,” said Mormoris.
“We have been able to for the first time meld citrus and gourmand
for a truly innovative product. That coupled with Beyonce’s
signature energy and style makes Pulse distinctive in every way.
It’s sure to become an iconic fragrance.”

The Beyonce Pulse experience doesn’t end with the fragrance
itself. Packaged in an inverted chrome bottle, Pulse makes a visual
statement.  ”I’m very proud of the Pulse packaging,” says
Beyonce. “I wanted to do something completely out of the box and
modern, so we created the upside down, faceted bottle that
highlights the blue juice inside. The chrome cap is inspired by my
stage costumes, which I love because it incorporates fashion into
the overall design… and I love fashion!”

The Beyonce Pulse Collection will be available September 2011 at
select perfumery chains and fine department stores across the

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is
credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with
annual net sales of nearly $4 billion. Driven by an entrepreneurial
spirit, passion, innovation and creativity, Coty Inc. has developed
an unrivaled portfolio of notable brands and delivers its
innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed
in prestige and ultra-prestige stores and includes Balenciaga,
Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff,
Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole,
L.A.M.B. fragrance by Gwen Stefani,
La Voce by Renee
, Lancaster, Marc Jacobs, Nikos,
philosophy, Sarah Jessica Parker, Vera Wang, Vivienne
and Wolfgang Joop

The Coty Beauty brand portfolio is more widely
distributed and includes adidas, ASTOR, Baby Phat, Beyonce
, Celine Dion, Chupa Chups, David and Victoria Beckham,
Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate
, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan
Clearface, Miss Sporty, Nautica, N.Y.C.
New York
Color, Nicole by OPI, OPI, Pierre
(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy
and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic
partnership for the distribution of the perfume lines of Nina
Carolina Herrera, Prada, Paco Rabanne, and
Antonio Banderas
in the United States and Canada.

For additional information about Coty Inc., please visit href="">

(1) Not available in North America

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from or viewed at href="">
or href="">

Julie Chudow, +1-212-445-8488, jchudow at

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