Crowdsourcing Social Innovation and Sustainability Challenges

Crowdsourcing Challenges Can Bolster Reach and ROI

NEW YORK, February 17, 2010 - Justmeans.com today announced the launch of a new release of its
Challenge software for running sustainability, social innovation, and
philanthropic challenges simultaneously on Justmeans, Facebook, and Twitter.

Over the past year, an increasing number of corporate innovation,
philanthropy, and sustainability departments have turned to online
competitions as a method of finding unique solutions to significant problems
and challenges. By using social media and collaborative technology to execute
existing programs, progressive companies are broadening the profile and reach
of their innovation, philanthropic, and sustainability programs. Moreover,
running challenges results in an increased opportunity for engaging employees
and extended communities.

In the seven months since the first version release, over one hundred
companies have used the Challenge software to run grantmaking and awards
programs, crowdsource innovation design, and uncover new ways of doing
business. Companies including Green Mountain Coffee Roaster, Liquidnet, the
Financial Times, and the U.S. Chamber of Commerce are now using Justmeans'
software and community to uncover new ideas.

Adding value to the software is the 150,000+ members of the Justmeans.com
community. These creative thinkers, engineers, inventors, designer,
entrepreneurs, scientists and business people join the Justmeans community to
discuss and solve some of the world's toughest social and environmental
challenges.

    Some of the new functionality in the technology release includes:

    -- Facebook Integration: Full integration with Facebook and Twitter
       allows for leveraging Newsfeeds for viral campaigns
    -- Photos, Videos, and Podcasts: Beyond text entry forms, companies can
       create video, photo, and podcast challenges
    -- Online Judging: The platform provides for online judging and rating of
       applications
    -- Custom Design: For companies and organizations that need to manage and
       extend their brand

Green Mountain Coffee Roaster's VP of Corporate Social Responsibility
summed up the experience: "Our experience with the Justmeans team wildly
exceed our expectation with respect to building and effectively communicating
with social networks interested in our social and environmental
responsibility initiatives."

Due to the rapid growth of the field, Justmeans will also host a full day
conference on Social Media and Stakeholder Engagement
(www.socialmediacsr.com/homeuk.html) on March 19th in London.

To learn more about crowdsourcing sustainability, social innovation, and
philanthropy challenges, please contact:

    North America: Deb Berman, dberman@justmeans.com ,+1-917-326-8944
    Europe: Martin Smith, msmith@justmeans.com, +44-(0)-203-238-2121

About Justmeans

Justmeans helps companies engage with people on issues of social
responsibility using our simple technology tools. Companies are able to reach
over 150,000+ creative thinkers, engineers, inventors, designer,
entrepreneurs, scientist and business people that join the Justmeans
community to discuss and solve some of the world's toughest social and
environmental challenges along with millions of the right people on Facebook
and Twitter.

North America: Deb Berman, dberman at justmeans.com, +1-917-326-8944, or Europe: Martin Smith, msmith at justmeans.com, +44(0)203-238-2121