Currys and PC World Unveil 2-in-1 Megastore in Poole

45 New Jobs Created for Local Area

LONDON, July 20, 2010 - Currys and PC World, the UKs leading electrical retailers, opened the
doors to a brand new joint store in Poole on Thursday 8th July. The 2-in-1
Megastore has created 45 new jobs in the local area and offers Poole
residents a great new electrical shopping destination.

The new store provides the best of both brands under one roof, making
shopping for electricals a much simpler and more enjoyable experience for
customers. The new store will offer the widest ranges and best selection of
electricals from both Currys and PC World ensuring a better shopping
experience for customers.

The new joint store showcases thousands of products including a huge
range of TVs, digital cameras and MP3/MP4 players as well as brands such as
Apple, Bose and Panasonic.

The new 2-in-1 store offers customers a "hands-on product experience
coupled with extended product ranges, which is designed to meet all
technology needs. This store has a huge selection of interactive "play
tables allowing customers to pick up, turn on and test out a wide range of
products before they purchase including premium brands such as DeLonghi and
Jura.

Richard Kirk, Store Director, comments: "The new 2-1 Megastore in Poole
brings together the best from both Currys and PC World and offer shoppers a
great range of consumer electronics. The store opening is also a boost to the
local economy with new jobs created."

"Customers will be greeted by an exciting, fun and interactive in-store
experience where they can test out and play with products and get impartial
advice from store colleagues. Whether you're tech-savvy or need a bit more
advice with your purchases, the colleagues will be on hand to make sure you
get the most out of your visit."

The Poole store colleagues have all taken part in a new training
programme; specifically designed by the retailer, to ensure they can offer
customers help and advice to enable them find the right solution to their
individual needs and technology requirements. As well as improved customer
service and a new in-store experience, Currys and PC World remain committed
to giving customers the best priced electrical goods.

The Poole 2in1 Megastore is part of an ongoing Currys and PC World
refurbishment program across the country. Richard added: "The Poole Megastore
will offer an unbeatable combination of value, choice and service and will be
the number one destination for electrical products in the area."

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. It also stocks a wide range of
lcd tv dvd (www.dixons.co.uk/gbuk/tv-dvd-blu-ray-11-u.html) players,
american style fridge freezer (
www.currys.co.uk/gbuk/household-appliances/refrigeration-333-c.html)
and laptop bags (
www.pcworld.co.uk/gbuk/laptops-netbooks/laptops-703-c.html).

    - The first Currys store opened in Leicester in 1896 - selling
      bicycles.
    - Currys is a multi-channel retailer offering the widest selection of
      electricals in the UK in its stores and online at www.currys.co.uk.
    - Currys products are available at the same price whether bought in a
      store or online.
    - Currys wants to offer its customers the lowest prices, so checks
      prices every week. If a customer finds the same product and offer at a
      cheaper price in another retail store, it will match it and refund the
      customer 10% of the difference.
    - Currys offers customers a "hassle free" shopping experience with the
      convenience of next day delivery, seven-days a week and delivery slots
      from 7.00am to 10.00pm, as well as installation services and
      comprehensive after-sales support, including 24-hour helplines and a
      national team of engineers called the TechGuys.
    - Currys also offers a simple "Reserve and Collect service.
      Customers can go online and secure items at a designated store, which
      will be ready for collection just one hour later, at a guaranteed low
      price.
    - Currys customers have the option of a comprehensive product support
      service, whateverhappens(TM) which offers fast and convenient repairs
      and technical support.
    - Currys WEEE recycling scheme has been named Retail Week's Customer
      Service Initiative 2008. Available free of charge, the service allows
      customers who are buying new electrical products to return their old
      ones to any of Currys stores across the country, even if the original
      product was not bought from Currys.
    - Currys have now recycled over 1.3 million products including 450,000
      fridges and 100,000 TVs.

    About DSG international plc:

    - DSG international plc is one of Europe's leading specialist
      electrical retailing groups. It operates a multi-channel approach to
      electrical retailing and trades through more than 1,300 retail and
      online stores, spanning 28 countries and employing nearly 40,000
      people. More than 100 million customers shop in-store and online with
      DSGi every year.
    - DSG's retail and e-tail brands include PC World, Currys and
      Dixons.co.uk in the UK and Ireland, Elkj0p in the Nordic countries,
      UniEuro in Italy, Kotsovolos in Greece and Cyprus, Electro World in
      central Europe, Greece and Turkey, PC City in Spain and Italy, and
      Pixmania.com across Europe.
    - DSGi offers customers a comprehensive range of after sales services,
      including our national customer support operation for IT and digital
      technology, The TechGuys, which offers telephone and home-based support
      services throughout the UK. It also runs a multi-brand business-to-
      business operation in the UK.

To view photos for the new meagastore please click the link below:
www.dsgiplc.com/layout.aspx?ID=7e9d1417-8d2e-4bd5-bde1-980fdcfb1c04&CatID=4317ce0c-ac47-4ab6-b64c-bc0c127db47f

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
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For further information please contact: Brett Lowther, Talk PR, +44(0)20-7544-3783, Brett.lowther at talkpr.com; Anina Castle, Head of Consumer PR, anina.castle at dsgiplc.com