D-Link Introduces PowerLine AV Wireless N Extender to Transform Home Electrical Wiring Into High-Speed Network

By D-link Middle East, PRNE
Monday, September 13, 2010

Easily Connect and Secure Network With Push Button Security to Maximize Speed and Range of Wi-Fi Signal Throughout the Home

DUBAI, UAE, September 14, 2010 - D-Link Middle East & Africa, the end-to-end network solutions provider
for consumers and business, today introduced a new Powerline adapter that
takes advantage of existing power outlets and electrical wiring to enhance
the connected experience and provide convenient access throughout the home or
small office.

The D-Link (R) Powerline AV Wireless N Extender (DHP-W306AV) instantly
transforms existing electrical wiring into a high-speed network. When plugged
into a home or office wall power outlet it uses the existing electrical
wiring to extend the network for access to digital media devices, game
consoles, print servers, computers and network storage devices.

When a DHP-W306AV PowerLine AV Wireless N Extender is installed in a
remote room it joins the home network by communicating through other
powerline adapters such as another D-Link DHP-W306AV or a DHP-306AV. With one
powerline adapter connected to the home router, any devices attached to other
powerline adapters can share the router's Internet connection. Since the
DHP-W306AV will broadcast Wi-Fi, a wireless network can be created in a room
where a router's Wi-Fi might not otherwise reach. In this way the DHP-W306AV
extends wireless connectivity to the farthest corners of the home without
unsightly network cables. No extra drilling or wiring is required to connect
devices almost anywhere in the home.

The new D-Link(R) Powerline Extender solution features 802.11n wireless
speeds of up to 300 megabits per second and HomePlug AV data transmission
speeds of up to 200Mbpssquared. This combination enables connectivity of
networked devices in virtually any room while providing performance that
brings rich content to streaming media players, Blu-ray players equipped with
BD-Live Ethernet jacks, and media PCs. It also enables fast Internet access
to PCs, handhelds, gaming, and VoIP. The long reach of these technologies is
ideal, even for larger homes or homes that are challenged by conventional

"Powerline technology is the perfect complement to Wi-Fi connectivity,"
said Harrison Albert, Director at D-Link Middle East & Africa. "Our D-Link
Powerline AV Wireless N extender is the most cost-effective way for home and
small office users to expand the capacity, power and flexibility of the
network, especially where disruptive structural barriers may exist," Harrison

Compliant with the HomePlug AV standard established by the HomePlug
Powerline Alliance, the D-Link Powerline AV wireless N extender is ideal for
bandwidth-intensive applications, and ensures smoother HD video streaming,
VoIP calls and lag-free online gaming. With Quality of Service (QoS) support,
it prioritizes traffic so multimedia applications like voice calls and
viewing video will not be hampered when surfing or downloading.

For a convenient setup, wired or wireless encryption keys can be quickly
configured with a push of a button atop the device to create an effective and
energy efficient wall-to-wall network. The Powerline Extender uses 802.11
technology with intelligent antenna to maximize speed and range of the
wireless signal to significantly outperform 802.11g devices cubed.

Price and Availability:

The D-Link Powerline AV Wireless N Extender (DHP-W306AV) will be
available throughout D-Link's vast network of retail and retail outlets.
Prices will be announced when the products ship later this year.

End of Announcement

About D-Link:

D-Link is the global leader in connectivity for small, medium and large
enterprise business networking. The company continues to strive towards
excellence as an award-winning designer, developer and manufacturer of
networking, broadband, digital electronics, voice and data communications
solutions for the digital home, Small Office/Home Office (SOHO), Small to
Medium Business (SMB), and Workgroup for Enterprise Environments. With
millions of networking and connectivity products manufactured and shipped,
D-Link is a dominant market participant and price/performance leader in the
networking and communications market. D-Link ME Headquarters is located in
Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.:
+971-4-880-9022, Fax: +971-4-880-9066. For general inquiries, contact:
info.me@dlink-me.com or visit our website: www.dlink-me.com.

D-Link and the D-Link logo are registered trademarks of D-Link
Corporation or its subsidiaries. All other third-party marks mentioned herein
may be trademarks of their respective owners. Copyright (c) 2010. D-Link. All
Rights Reserved.

1 Maximum wireless signal rate derived from IEEE Standard 802.11n
specifications. Actual data throughput will vary. Network conditions and
environmental factors, including volume of network traffic, buildings
materials and construction, and network overhead, lower actual data
throughput rate. Environmental factors will adversely affect wireless signal

2 Maximum throughput based on theoretical transmission PHY
rate. Actual data throughput will vary. Network conditions and environmental
factors, including volume of traffic and network overhead, may lower actual
data throughput rate. Interference from devices that emit electrical noise,
such as vacuum cleaners and hair dryers, may adversely affect the performance
of this product. This product may interfere with devices such as lighting
systems that have a dimmer switch or a touch-sensitive on/off feature, short
wave radios, or other powerline devices that do not follow the Universal
Powerline Association (UPA) standard.

3 Power outlets and electrical wiring must all be part of the
same electrical system. Certain electrical conditions in your home, such as
wiring condition and configuration, may affect the performance of this

    Press Contact:
    Nicole Maria Meier
    D-Link Middle East
    Tel: +971-4-880-9022
    Fax: +971-4-880-9066
    E-Mail: nmeier@dlink-me.com

Press Contact: Nicole Maria Meier, D-Link Middle East, Tel: +971-4-880-9022, Fax: +971-4-880-9066, E-Mail: nmeier at dlink-me.com

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