deCarta to Location-Enable Opera Browsers
By Decarta, PRNESunday, February 14, 2010
Strategic Partnership Brings Maps, Local Search and Directions to Over 90M Opera Users
MOBILE WORLD CONGRESS, BARCELONA, Spain, February 15, 2010 - Opera Software, the leading mobile-browser provider announced a strategic
partnership with deCarta, Inc., to bring maps, local search and travel
routes to the Opera browser family. Opera users will be able to access
location services directly, based on deCarta's market-leading technology,
adding new functionality and context to the browsing experience.
Location-enabled services have shown dramatic growth in the past twelve
months. As GPS is integrated into more handsets, many mobile services use
that location to provide valuable context for the user experience, whether
seeing information on a map, finding places nearby or getting directions.
Under this agreement, Opera can refer its users to access maps, local
search and travel routes quickly, localized for their region.
"Location is becoming more and more important for a full Web experience,"
said Christen Krogh, Chief Development Officer of Opera Software. "With
this partnership, Opera continues to expand its innovative offerings to
bring our users a more convenient browsing experience."
"Opera has established a reputation for innovation and performance in
browsers, earning them tremendous penetration and reach on both desktops and
mobile devices," said J. Kim Fennell, CEO and President of deCarta. "We're
delighted that Opera chose deCarta to differentiate their LBS offering in the
market. This strategic relationship with Opera should extend mapping and
local search capability to hundreds of millions of new users worldwide."
deCarta and Opera will be at the Mobile World Congress in Barcelona from
February 15-18, 2010. To arrange a meeting with deCarta, please send a
message to mzipse@decarta.com. To arrange a meeting with Opera, please
contact katrinj@opera.com.
About Opera Software ASA
Opera Software ASA has redefined Web browsing for PCs, mobile phones and
other networked devices. Opera's cross-platform Web-browser technology is
renowned for its performance, standards compliance and small size, while
giving users a faster, safer and more dynamic online experience. Opera
Software is headquartered in Oslo, Norway, with offices around the world. The
company is listed on the Oslo Stock Exchange under the ticker symbol OPERA.
Learn more about Opera at www.opera.com/.
About deCarta
www.decarta.com.
Contact Info deCarta Contact: Michele Zipse (US) Manager, Marketing Communications deCarta Tel: +1-415-398-0580 Email: mzipse@decarta.com PR Contact: Amanda Slayton-Joslin/ Charlotte Priest Honcho PR +44(0)7774-601059 amanda@honchopr.com charlotte@honchopr.com Opera Software Contact: Katrin Jaakson Communications Manager Opera Software Mobile: +47-9205-4570 katrinj@opera.com
Contact Info: deCarta Contact: Michele Zipse (US), Manager, Marketing Communications, deCarta, Tel: +1-415-398-0580, Email: mzipse at decarta.com; PR Contact: Amanda Slayton-Joslin/Charlotte Priest, Honcho PR, +44(0)7774-601059, amanda at honchopr.com, charlotte at honchopr.com; Opera Software Contact: Katrin Jaakson, Communications Manager, Opera Software, Mobile: +47-9205-4570, katrinj at opera.com
Tags: Barcelona, deCarta, February 15, Mobile World Congress, Spain