Designer Children's Clothing Store Elias and Grace Launch Autumn/Winter 10 Collections

LONDON, September 28, 2010 - Top fashion retailer, Elias and Grace (www.eliasandgrace.com/)
have launched their A/W10 collections In-store and online, along with a new
look website. The new site includes a 'shop of the page' magazine which
features trend reports, styling tips as well as the season's key pieces and
the hottest looks for Fall. The online look book shot on real kids is great
for showing parents 'how to' put together a look with the top designer
childrens clothes. (www.eliasandgrace.com/)

This is the time of year when retailers start bringing out the winter
warmers. Coats, scarves, mittens and hats abound. With all that colour and
texture out there its easy to find yourself buying lots of pieces which look
great at the time, but when you come to put them together they end up looking
wrong, colours clash, and the print you loved just doesn't work with
anything! This is where Elias and Grace's style guides come in.

The Elias and Grace looks book pages, show parents and children alike how
to wear a statement dress, how to use layering techniques for a cosy look or
how to accessorise with bold, vibrant colours like reds and greens for the
imminent, colder months. So what's in store for kids fashion (
www.eliasandgrace.com/) this season? Elias and Grace have predicted
the trends with their style guides themed around concepts such as High End
Grunge, Country Inspired Separates and Contemporary Checks.

It isn't only the style guide that makes the new look site oh-so chic.
They now have designer pages so that you can find all of your favourite
designers' garments easily. Brands that they stock include Maan, Chloe,
Finger in the Nose, Petit Bateau and Miller to name but a few!

NOTES TO EDITORS

Elias and Grace is based in the very fashionable area of Primrose Hill in
London. The store opened in September 2005 and the online store followed in
2008 selling unique, designer children's clothing for girls, boys and babies
aged between 0-10 years old.

The store has a loyal celebrity following and the Elias and Grace brand
has been endorsed by the likes of Kate Moss, Jude Law and Jools Oliver. Not
only this, Elias and Grace is regularly featured in fashion trade press as an
authority on chic clothing for children, with features in magazines such as
Vogue, Grazia, Bazaar, Junior and Milk.

Visit the Elias & Grace store at 158 Regents Park Rd, LONDON NW1 8XN. Or Online at www.eliasandgrace.com. For more information, contact Nickey Thrussell at +44(0)207-449-0574 or email nickey at eliasandgrace.com