Digital PR, B2B PR and Technology PR Specialist ITPR Enjoys Buoyant First Half Year Growth

By Itpr, PRNE
Wednesday, November 17, 2010

Business-to-Business B2B PR and Digital PR Consultancy ITPR Expands, With Ongoing Revenues up by 25% Compared to 2009/2010

LONDON, November 18, 2010 - During a period of great economic uncertainty, The ITPR Group the traditional, digital and search B2B technology PR
( consultancy, today
announces significant growth in its first half year figures and an ever
expanding client portfolio. In the last six months, since 1st April 2010, B2B
PR ( consultancy ITPR
has seen its revenues increase by 25%, expanded its PR delivery team and
added 10 new clients to its technology and digital PR ( portfolio.

Established in 1990, ITPR has for many years been one of the top 20
technology PR consultancies in the UK. During a relatively flat 2009, it took
the opportunity to overhaul and renew its approach to PR reviewing its
clients' requirements for digital PR and social media brand-building, adding
offsite SEO expertise and starting 2010 with a carefully considered
traditional, digital and search-based B2B PR strategy. ITPR continues to
provide clients with tailored, effective industry media coverage but now
provides extended services to support all social media channels that
guarantees results and improves website page rankings. ITPR also continues to
manage successful PR and marketing campaigns for UK-based organisations
focused in the UK, as well as international PR programmes across Europe and
the US.

With an array of clients past and present, areas of specialism within IT
include mobile, accounting, security, finance, retail, healthcare, marketing
services, public sector, consultancies and service providers.

Impressed by ITPR's thought leadership-based approach and
digital media offering, a host of organisations have joined the client roster
since 1st April 2010. These include: instant messaging mobile technology
provider - Palringo, online accounting system provider - Twinfield, data
centre technology innovator - 2bm, examination and accreditation institute -
APMG, case management system provider - iCasework, business solutions
provider - Nolan Business Solutions, global online gaming operator - Stan
.com, IT services & solutions provider - Maindec, interconnect solutions
provider - Volex, and outsourced health informatics provider - MedeAnalytics.

Bob Dearsley, Chairman of technology PR specialists ITPR, comments, "A
first half financial year included the May general election and of all the
turmoil that followed, the uncertainty about the planned austerity measures
and the Public Sector review - not times when you would expect to see great
optimism in marketing departments or in B2B PR. During this period, we
expected that 'treading water' would be a good business performance, so to
actually come through this and witness strong growth we believe is a very
real achievement."

Dearsley continues, "We have grown substantially in B2B PR and digital PR
client numbers, revenues and headcount, and even in the services we offer by
developing and optimising the delivery of our technology PR by adding search
and digital PR. We have grown in terms of our reach and have recently seen an
increasing number of our UK-based clients start to look further afield and
request our support in international markets and some organisations, based
abroad, are actively seeking us out to help with establishing a foothold in
the UK market. With proven processes in the UK market, and previous
experience in a number of European markets, we have been able to deliver
equally strong technology PR results both at home and abroad."

Dearsley comments, "Whilst a 25% revenue growth and new technology PR
account wins are always fantastic news, it is a key priority for us to retain
our existing clients. Keeping so many of our technology PR customers on board
throughout the economic downturn was of paramount importance to us, and we
proved to our clients that maintaining us as members of their team was vital
to their success."

About ITPR

ITPR is a traditional, search and digital PR consultancy specialising in
B2B PR and the IT sector.

Since 1990, B2B PR consultancy ITPR has worked with a very broad range of
different hardware vendors, consultancies, mobile operators, software
authors, resellers & distributors. ITPR's B2B PR and digital PR clients have
specialisms in finance, mobile, marketing services, ERP, content management,
Public Sector, storage, security and process management.

Digital PR consultancy ITPR has managed successful marketing campaigns
for UK-based organisations focused in the UK as well as international B2B PR
programmes across Europe and the US. ITPR's "no nonsense" approach to PR has
provided an enviable track record and reputation for delivering increased
sales promotion and media exposure for its clients.

Through a combination of traditional technology PR methods, digital PR
and search-based PR, ITPR provides clients with tailored, effective industry
media coverage that guarantees results and improves website page rankings.

Through successful brand building, ITPR can help develop a business
profile, generate sales enquiries and drive qualified prospects to the

ITPR differentiates itself by being a B2B technology PR and digital PR
consultancy that can advise on any aspect of marketing and how B2B PR can and
should work at the centre of that activity. This in turn drives all kinds of
sales lead generation from direct marketing to telemarketing to brand
development, advertising and online search.

    For further information, please contact:

    Amy Hopkins

For further information, please contact: Amy Hopkins, Itpr, +44(0)1932-578-800

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