Digital Superstar Matias Palm-Jensen Joins McCann Erickson as Chief Innovation Officer for Europe

By Mccann Worldgroup, PRNE
Wednesday, May 11, 2011

LONDON, May 12, 2011 - Matias Palm-Jensen, digital heavyweight and founder of Swedish digital
agency Farfar, has joined McCann Erickson as the first Chief Innovation
Officer for Europe, effective immediately. He will be responsible for
strengthening McCann Erickson's digital presence and capabilities across
Europe and ensuring that digital is at the core of solutions that are
developed for clients. Matias will work to leverage cutting-edge technology
and digital platforms to enhance McCann Erickson's digital performance across
the board.


Gustavo Martinez, President of McCann Worldgroup Europe says, "Matias
will be the perfect companion in Europe for the new McCann Erickson. He has
been a successful entrepreneur building up one of the most prestigious
digital shops and holds a strong reputation in the digital space for his work
on such diverse brands. These are the kind of skills that will strengthen
McCann Erickson's transformation as the leading marketing solutions network
in Europe and globally."

When asked why McCann Erickson hired Matias, Linus Karlsson, Chairman and
Chief Creative Officer of McCann Erickson, London and New York simply said,
"He is Matias - one of the most creative minds in the business. He has the
innate ability to see around corners like no one else I know. He has
incredible foresight and a good, loud laugh."

Matt Freeman, Global Chief Innovation Officer for McCann Erickson added,
"I've known Matias for over a decade and been a fan of his from afar. We are
blessed to have someone of his caliber on our team.

Matias has been involved in the digital world of advertising since the
beginning of the digital era. Working for MTG and the Swedish media mogul,
Jan Stenbeck, he developed and produced one of the first European web portals
in 1992.

In 1996, Matias started his first digital agency, Spiff Industries, a
recognised and award winning Swedish shop, with a focus on the Scandinavian
market. Matias then moved on and founded Farfar (Swedish for "grandfather")
in 2000 to expand to global brands, giving clients a platform and channel in
the new digital space. Global clients included Diesel, Absolut and Nokia.

Farfar immediately had award-winning success. In 2001 within just a year
of its founding, Farfar began winning at Cannes, continuing to win various
Cannes Lions for nine consecutive years. The Diesel "Heidies 15 MB of Fame"
campaign won a Grand Prix Lion in 2007 and the agency also won a Grand Prix
in Cannes for Milko with the "Music Machine" campaign.

The last campaign Matias was part of with Farfar was "The world's biggest
signpost" for Nokia. In 2010 at Cannes, this campaign won eight Lions in five
different categories. It was also recognised by The Gunn Report as the most
award-winning piece last year.

Matias has a PhD in law and economics, and studied film at the university
of Stockholm
. He currently lives in Stockholm with his wife and family, but
will be based out of the London office.

About McCann Worldgroup

McCann Worldgroup delivers marketing solutions that transform brands and
grow businesses. The company is comprised of a collaborative roster of
best-in-class agencies that emphasize creativity, innovation, and
performance, including McCann Erickson Worldwide (the world's largest
advertising agency network); MRM Worldwide (digital marketing/relationship
management); Momentum Worldwide (event marketing/promotion); McCann
Healthcare Worldwide (professional/dtc communications); WGEXP (global
production); UM (media management); Weber Shandwick (public relations) and
FutureBrand (consulting/design). McCann Worldgroup is a unit of Interpublic
Group [NYSE: IPG].

Mary Perhach, EVP, Chief Communications Officer, mary.perhach at, +1-646-865-4024; or Hallie Johnston, VP, Corporate Communications, Europe, Hallie.johnston at, +44(0)207-961-2056

will not be displayed