Paul Walker Reveals Himself for Davidoff Cool Water

By Coty Sas, PRNE
Tuesday, May 3, 2011

PARIS, May 4, 2011 - Paul Walker is the new face of Davidoff Cool Water. Starting
July 2011, the first TV commercial and print ad for the fragrance will
feature the sexy and cool actor.

"I have a really intimate relationship with the ocean and
Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be
the new face of this campaign," said Paul Walker.

The shooting of the campaign took place in Hawaii in January 2011.
Several photos and videos starring the actor were edited to realize campaign
previews. Stay tuned for more disclosure!

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About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is
credited with founding the modern fragrance industry. Today, Coty Inc. is a
recognized leader in global beauty with annual net sales of nearly $4
. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable brands
and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige
and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin
, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!,
Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by
Renée Fleming, Lancaster, Marc Jacobs, Nikos, Roberto Cavalli, Sarah Jessica
, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand
portfolio is more widely distributed and includes Adidas, Astor, Baby Phat,
Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham,
Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie
, La Cross, Miss Sixty, Miss Sporty, Nautica, N.Y.C. New York Color,
Pierre Cardin[1], Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim
, and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a
strategic partnership for the distribution of the perfume lines of Nina
, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the
United States
and Canada.

For additional information about Coty Inc., please visit

[1] Not available in North America




Press Contact: Nardine MULLER-ELIAS, International Senior PR Officer, COTY PRESTIGE, Tel: +33-1-58-71-77-57, Fax: +33-1-58-71-75-88, nardine_muller-elias at

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