Paul Walker Reveals Himself for Davidoff Cool WaterBy Coty Sas, PRNE
Tuesday, May 3, 2011
PARIS, May 4, 2011 - Paul Walker is the new face of Davidoff Cool Water. Starting
July 2011, the first TV commercial and print ad for the fragrance will
feature the sexy and cool actor.
"I have a really intimate relationship with the ocean and
Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be
the new face of this campaign," said Paul Walker.
The shooting of the campaign took place in Hawaii in January 2011.
Several photos and videos starring the actor were edited to realize campaign
previews. Stay tuned for more disclosure!
To view the multimedia assets associated with this story,
About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is
credited with founding the modern fragrance industry. Today, Coty Inc. is a
recognized leader in global beauty with annual net sales of nearly $4
billion. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable brands
and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige
and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin
Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!,
Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by
Renée Fleming, Lancaster, Marc Jacobs, Nikos, Roberto Cavalli, Sarah Jessica
Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. The Coty Beauty brand
portfolio is more widely distributed and includes Adidas, Astor, Baby Phat,
Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham,
Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate Moss, Kylie
Minogue, La Cross, Miss Sixty, Miss Sporty, Nautica, N.Y.C. New York Color,
Pierre Cardin, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim
McGraw, and Tonino Lamborghini. Coty and Puig Fashion and Beauty S.A. have a
strategic partnership for the distribution of the perfume lines of Nina
Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the
United States and Canada.
For additional information about Coty Inc., please visit
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Press Contact: Nardine MULLER-ELIAS, International Senior PR Officer, COTY PRESTIGE, Tel: +33-1-58-71-77-57, Fax: +33-1-58-71-75-88, nardine_muller-elias at cotyinc.com
Tags: Coty SAS, France, May 4, Paris