Digitron Appoint Gerry Casillas as New US Sales Manager

By Digitron Instruments, PRNE
Monday, September 13, 2010

CALIFORNIA, September 14, 2010 - Digitron, the manufacturer of high quality monitoring instruments for the
food, catering and healthcare industries, has appointed a US sales manager to
grow the brand in North America.

Gerry Casillas is building relationships with distributors and is
establishing a warehouse and customer service department in Thousand Palms,

Digitron is developing new handheld systems and Casillas believes the
next generation of temperature products has huge potential in helping to keep
the catering, restaurant and food industries on the right side of the law.

He said: "Digitron's temperature instruments are designed to help
businesses easily comply with strict food hygiene standards and can save
money both by avoiding potential fines of thousands of dollars and cutting
food wastage."

Casillas has more than 14 years sales management experience, most
recently with Stanley Works where he worked for 11 years, helping build
industrial and commercial brands including Stanly, Bostitch, Husky, Fat Max
and CST Laser Instruments. His most recent post was as the Key Account
Manager for the South West, where he developed relationships with top
distributors in the region and launched new products to market.

Casillas intends to build Digitron sales directly and through a network
of distributors. He added: "Digitron's research and development capability to
bring forward innovative bespoke systems helps to set us apart and I expect
this to be of great interest across a variety of industry sectors."

Under a new management team, led by Neill Ricketts, Managing Director of
Digitron and parent division Elektron Ventures, the 40-year-old UK
headquartered company is strategically rationalising and redeveloping its
range of instruments to reflect a new generation of customer needs as well as
bringing forward bespoke products for multi-national clients.

Digitron is part of the Elektron Ventures division of Elektron plc.


Note to editors:

Digitron is a leading manufacturer and supplier of bespoke handheld and
wireless instruments and solutions for the food, retail, healthcare and HVAC

The company has been established for more than 40 years and is part of
the Elektron Ventures division of AIM listed Elektron plc.

Digitron offers high quality temperature, pressure, relative humidity and
data logging instruments often used in commercial kitchens, food plants,
major supermarkets and hospitals to help ensure safety and hygiene and
improve efficiency.

With an experienced research and development team, Digitron creates
bespoke wireless network monitoring solutions for national and multinational


For further information: Gayle Nicol at The BIG Partnership. Gayle Nicol: tel: +44(0)1224-615019, e: gayle.nicol at bigpartnership.co.uk

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