Dreampark Changes Out Middleware Competitor at Serverado in Sweden

NORRKOPING, Sweden, October 21, 2010 - Dreampark, the leading provider of middleware for any platform - cable,
terrestrial or IPTV - in the European market, today announced that Serverado
AB, a Swedish provider of broadband TV, has selected Dreampark
Dreamgallery(TM) Middleware to replace its previous middleware solution. This
announcement showcases Dreampark's position as the IPTV middleware provider
of choice in Europe, while strengthening the growth of the company.

Serverado's model is based on Open Choice, which provides an open
platform where customers can choose freely from the available content.
Serverado have signed several content providers that make it the ideal choice
for the widest range of broadband TV content available in Sweden, as well as
a large selection of international channels.

"Our goal with this IPTV investment is to give customers rich features
and user-friendliness. This has driven our decision to change over to
Dreampark as our IPTV middleware platform provider," says Thomas Holmström,
CEO of Serverado. "Dreampark has many years of considerable experience within
the middleware space and the expertise they have gained through deployments
all over Europe gives us confidence that they can exceed our expectations."

"It is a privilege that Serverado has chosen Dreampark. We are confident
this partnership will successfully achieve Serverado's goal in delivering a
real user experience with our dynamic solution on their Open Choice
platform," says Per Skyttvall, CEO at Dreampark.

About Dreampark

Dreampark delivers TV on Your Terms. Dreampark's Dreamgallery(TM) is the
most deployed IPTV middleware in Europe on any platform and any environment -
cable, terrestrial or IPTV. Dreampark's Dreamgallery maximizes operator
flexibility and performance by taking advantage of the powers of open
standards, such as HTML and SVG, to give operators full control of their TV
portals for customization and regionalization. For more information, please
visit www.dreampark.com.

About Serverado

Serverado AB is a Swedish IPTV operator providing services for
open-Broadband-TV in cooperation with several municipal networks in central
Sweden. Serverado operates according to an open delivery model initially
defined by SABO, Swedish Association of Municipal Housing Companies. This
openness allows Serverado to offer the widest range of Swedish Broadband TV
channels and a large selection of international TV channels, while enabling
viewers to choose freely among the available content independently of the
provider offering the service. For more information, visit
www.serverado.se.

    Media Contacts:
    ink Communications
    Alex Crabb
    +1-617-484-3614
    alex@theinkstudio.com

Media Contacts: ink Communications, Alex Crabb, +1-617-484-3614, alex at theinkstudio.com