Dubai FDI, DHL Launch Fully Automated DHL SERVICE POINT 24/7 in Dubai as Part of City Logistics Partnership

DUBAI, United Arab Emirates, April 12, 2011 -

    -- Dubai FDI of the Department of Economic Development (DED) in
       association with DHL Express, the world leading express company, has
       launched five fully-automated DHL SERVICE POINT 24/7 outlets in Dubai
       as part of a pilot project. Dubai is the first city outside Germany
       selected to host pilot deployment of this DHL-developed technology
    -- Automated pick-up and drop-off outlets operating 24/7 provide
       consumers, SMEs and other businesses ultimate convenience and
       flexibility while also reducing carbon footprint

Dubai FDI of the Department of Economic Development (DED) in
association with DHL Express, the world leading express company, has launched
five fully-automated DHL SERVICE POINT 24/7 outlets in Dubai as part of a
pilot project. The joint initiative is aimed at elevating Dubai's logistics
capacity through the development of innovations that drive efficiencies
within the industry sector.

    (Photo: www.prnasia.com/sa/2011/04/12/20110412940503.html )
    (Photo: www.prnasia.com/sa/2011/04/12/20110412929597.html )
    (Logo: www.prnasia.com/sa/2010/09/02/20100902467742-l.jpg )

The initiative stems from the City Logistics program developed by
DHL's innovation unit, DHL Solutions & Innovations (DSI) in partnership with
the DED in 2009. In the launch phase, the DHL SERVICE POINT 24/7 can
potentially yield a combined carbon reduction of 80 tons per annum. In the
expanded phase the reduction in carbon is expected to rise to 280 tons per
year.

H.E Sami Al Qamzi, Director General, DED said, "Dubai is an
inspiring model for sustainable business growth, a centre for global trade.
To further scale up the competencies and competitiveness of Dubai, and to
reiterate the city's position as the hub of the Middle East, several
concerted efforts are being made to strengthen all aspects of the economy.
The logistics sector plays a vital role in growing our economy and the
commencement of ground-breaking services such as DHL SERVICE POINT 24/7
cements Dubai's position as a pioneer and thought-leader in the region."

"Dubai is the first city outside of Germany to pilot the
deployment of DHL SERVICE POINT 24/7 and DHL is proud to be leading the
introduction of new logistics innovations to our customers in the UAE, in
collaboration with the Department of Economic Development," said Frank-Uwe
Ungerer, Country Manager, DHL Express United Arab Emirates. "In addition to
harnessing the power of technology to improve logistics solutions, DHL
SERVICE POINT 24/7 offers our customers more flexibility and convenience to
help maintain their competitive advantage."

"The logistics sector plays a key role in driving the sustainable
growth of Dubai. As the hub for the global logistics, we have already set
international best practices in the industry, and DHL SERVICE POINT 24/7
highlights how competitive economic activity can be successfully interfaced
with sustainability, especially in areas related to Carbon reduction. The
deployment of the automated outlets further underscores the commitment of
Dubai FDI to promote investments in all key growth sectors and thus
strengthen Dubai's competitiveness," said Mr Fahad Al Gergawi, CEO of Dubai
FDI.

Created in Germany by DHL, SERVICE POINT 24/7 is a pioneering
urban logistics solution in the form of a secure stand-alone outlet that
gives customers the convenience and flexibility of collecting and
dropping-off their shipments whenever it suits. DHL has been using these
service points in Germany since 2001. Today, there are more than 2,500
service points in Germany and around one and half million customers use them
frequently.

The DHL SERVICE POINT 24/7 pilot is the second initiative of the
City Logistics program, targeted at three areas critical to Dubai's growth:
reducing congestion, improving convenience and minimizing carbon footprint.
This follows the successful initiative led by DED in 2010 in developing the
UAE's first carbon neutral warehouse at Dnata Cargo's FreightGate-5 (Note 1).

Dubai FDI of the Department of Economic Development (DED) in
association with DHL Express, the world leading express company, has launched
five fully-automated DHL SERVICE POINT 24/7 outlets in Dubai as part of a
pilot project. Dubai is the first city outside Germany selected to host pilot
deployment of this DHL-developed technology The introduction of this
automated first and last mile delivery concept in the UAE is a breakthrough
in logistics technology, designed to offer a simple but sustainable shipping
service for individual consumers, SME customers from a wide range of
industries, as well as enterprises such as banks, embassies and government
offices.

DHL's Frank-Uwe Ungerer added: "Innovations such as the DHL
SERVICE POINT 24/7 bring to life DHL's strategy to be 'The Logistics Company
for the World' by demonstrating our commitment to delivering simplified
services and sustainable solutions to our customers."

Beyond offering UAE businesses and individual customers a
convenient service that fits into their unique lifestyle or business
operation models, DHL SERVICE POINT 24/7 is also an environmentally friendly
shipment collection and delivery solution. By consolidating shipments at
designated locations, the number of courier trips made by vehicles is greatly
reduced, which contributes to a reduction in congestion and carbon footprint.
Such innovations also help drive efficiencies in the logistics sector and
aligns with the Dubai Strategic Plan 2015's focus on management growth and
development and emphasis on environment, planning and efficient
infrastructure.

The five unique DHL SERVICE POINT 24/7 outlets operate 24 hours a
day, seven days a week, allowing users a greater freedom of choice. The
outlets are conveniently located at the Deira City Centre and Khalid Bin
Waleed RTA metro stations, DIFC Building 5, Dubai Internet City Block 11 and
the Emarat Service Station on Al Wasl Road.

     Note 1: In April 2010, the Department of Economic Development (DED) led
             the initiative to transform a Dnata Cargo site - the
             FreightGate-5 airport cargo terminal - to develop the first
             carbon neutral warehouse in the UAE. This initiative was part of
             an agreement between DED and DHL to develop logistics innovation
             initiatives that drive efficiencies within the logistics sector
             through better policy management.

                                     - End -

DHL - The Logistics company for the world

DHL is the global market leader in the logistics industry and
"The Logistics company for the world". DHL commits its expertise in
international express, air and ocean freight, road and rail transportation,
contract logistics and international mail services to its customers. A global
network composed of more than 220 countries and territories and about 275,000
employees worldwide offers customers superior service quality and local
knowledge to satisfy their supply chain requirements. DHL accepts its social
responsibility by supporting climate protection, disaster management and
education.

DHL is part of Deutsche Post DHL. The Group generated revenue of
more than 51 billion euros in 2010.

About Department of Economic Development (DED)

The Department of Economic Development (DED) is the government
body entrusted to set and drive the economic agenda of the emirate of Dubai,
UAE. DED supports the structural transformation of Dubai into a diversified,
innovative service-based economy that aims to improve the business
environment and accelerate productivity growth.

DED and its agencies develop economic plans and policies,
identify and support the growth of strategic sectors, and provide services to
domestic and international investors and businesses.

About Dubai FDI

The role of Dubai FDI of the Department of Economic Development
is to promote investment opportunities in Dubai, support international
investors to establish a presence here whilst taking advantage of Dubai's
strategic location to access the MENASA region. Dubai FDI assists in the
identification of sector specific opportunities, provides connections to a
network of both government and non-government partners, and provides support
throughout the investment lifecycle from setup to growth.

At DHL Asia Pacific/EEMEA, Corporate Communications and Sustainability, Anita Gupta, +65-6216-6290, or fax, +65-6216-6603, or APEEMEACorpCommunications at dhl.com; or at Department of Economic Development, May Zakaria, Head of Communications, +971-4-3613067, or may.zakaria at dubaided.gov.ae; or at ASDA'A Burson-Marsteller (for Dubai FDI), Nedal Alasaad or Nafisa Marzouki, +971-4-3344550, or fax, +971-4-3344556, or n.alasaad at asdaa.com or n.marzouki at asdaa.com