eFront Opens New Office in Beijing to Pursue Expansion in Mainland China

By Efront, PRNE
Sunday, May 22, 2011

BEIJING, May 24, 2011 -

eFront, the leading software provider of financial solutions,
is pleased to announce the opening of its Beijing office. eFront continues to
demonstrate its support of the rapidly growing alternative investments market
in Asia by enlarging its presence in mainland China.

The new office, strategically located in the heart of
Beijing's central business district, will focus on addressing the private
equity, real estate and infrastructure investment sectors in mainland China.
In particular, a Beijing-based team of eFront consultants will provide
implementation services and local support to eFront customers in the region.

Today China is one of the most entrepreneurially-endowed
regions in the world. China's economy is propelled by robust private equity
activity, and economists and experts anticipate the country will prosper for
the next several decades at least. This promises large market opportunities
for FrontInvest, eFront's flagship software suite for the alternative assets'

The new office expands eFront's international footprint and
consolidates its global leadership in the field of software solutions in
Asia. Mr. Tarek Chouman, Managing Director, eFront Asia will lead the new

"China represents a very significant business opportunity for
eFront, and we are investing in the presence that will demonstrate to our
existing and new Chinese customers that we are serious about providing
locally the first class solutions and services for which we are renowned
worldwide," commented Tarek Chouman. "We know that China has a great amount
of potential and we look forward to developing new relationships in this

In addition to Beijing, eFront has offices in Hong Kong,
Dubai, New York, Montreal, London, Jersey, Paris and Bonn.

About eFront

eFront is a leading software provider of solutions dedicated
to the financial industry with a recognised expertise in alternative
investments and risk management. eFront's solutions serve over 240 customers
in more than 30 countries, including major companies in the private equity,
real estate investment, banking and insurance sectors. Founded in 1999,
eFront has offices in London, Paris (HQ), New York, Montreal, Dubai, Hong
, Beijing, Bonn and Jersey. eFront is a public company listed on NYSE


Paris +33 1 49 96 40 60 , New York +1 646 495 3094, Montreal +1 514 248 3787, London +44 207 420 06 40, Dubai +971 4 437 0740, Hong Kong +852 2297 2856, Beijing +86 10 6535 0242, Bonn +49 228 323 04.0, Jersey +44 153 461 09 69, * info at efront.com

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