Ellman International Launches Next Generation of Pelleve(TM) Wrinkle Reduction Technology

New GlideSafe Handpieces Enhance Patient Experience

OCEANSIDE, New York, March 24, 2011 - Ellman International, Inc., maker of the Pelleve(TM) Wrinkle Reduction
System, a revolutionary skin tightening system for non-ablative skin
rejuvenation, introduced its new family of GlideSafe(TM) Handpieces this week
in the European market. This latest innovation now delivers precise,
continuous and controlled energy - never pulsed - allowing the patient to
have a more comfortable Pelleve experience and providing the clinician with
even more options. Available only through dermatologists, plastic surgeons,
medspas and cosmetic clinics, The Pelleve Wrinkle Reduction System is a
proven, effective, safe and virtually painless cosmetic treatment that
softens wrinkles on the face with advanced radiofrequency technology.

The GlideSafe handpieces feature an innovative sensor designed to stop
energy flow when the device senses loss of contact with skin - resulting in a
more comfortable treatment for the patient. In addition, each handpiece
delivers three cumulative hours of treatment (activation) time so doctors
have the option of customizing each patient's treatment by using different
size handpieces for different areas of the face. This innovative feature
allows users to treat multiple patients and perform many procedures using the
same charged handpiece.

"The real advantage of the Pelleve Wrinkle Reduction System is that it
offers the practitioner a versatile skin tightening procedure that does not
have any downtime or discomfort," stated Dr. Rita Rakus, a leading cosmetic
physician in London. "The tightening occurs at the under surface of the skin,
so patients can return to their lives straight away. The areas where we see
the most significant improvement in terms of visible reduction in wrinkles is
in thinner skin, such as around the eyes. With the addition of the GlideSafe
handpieces and the larger 20mm spot size, the treatment takes less time and
is even safer and more comfortable for patients. The smaller 7.5mm tip is
ideal for treating the delicate eyelid area."

"GlideSafe puts Pelleve in an industry-leading position, giving
physicians maximum control and energy delivery with more versatility than
other energy-based technologies," stated Kirsten Doerfert, Senior Vice
President Global Marketing for Ellman International, which developed the
Pelleve Wrinkle Treatment System. "With GlideSafe, Pelleve is an even more
effective weapon in the war against wrinkles - patients ask for it and
physicians enjoy using it."

Until Pelleve, regaining a youthful appearance has often meant painful
needles, invasive surgery and extended recovery times. Powered by advanced
radiofrequency technology, Pelleve GlideSafe handpieces slowly administer
heat into the deep layers of the skin which helps create new collagen, the
fibers that help support the way skin looks and feels. Pelleve can be
performed in a doctor's clinic in less than an hour, creating visible results
that can be seen right away. Pelleve offers a different type of experience
with outcomes that patients can feel good about.
www.pelleve.com/physicians/pr_video.php.

For those who may be thinking about cosmetic treatments, Pelleve provides
an advantage over other skin tightening systems because it is virtually
painless. In fact, patients who have had Pelleve say it feels like a warm
facial massage.

To learn more about Pelleve or to find a doctor who is trained in using
the Pelleve Wrinkle Treatment System, visit www.pelleve.com

    Find Pelleve at:
    Facebook.com/pelleve
    twitter.com/officialpelleve
    twitter.com/pelleveskin

(c) 2011 Ellman International, Inc. All Rights Reserved.

Kirsten Doerfert, Senior Vice President, Global Marketing, Ellman International, kdoerfert at ellman.com, 1-800-835-5355, www.ellman.com; Melissa Kelz, melissakelz at kelzpr.com, or Patty Mathews, PattyMathews at kelzpr.com, both of Kelz PR