Elsevier and PANGAEA Take Next Step in Connecting Research Articles to Data

Elsevier Articles now Graphically Enriched With Information From PANGAEA Data Sets

AMSTERDAM, July 29, 2010 - Elsevier, a world-leading publisher of scientific, technical and
medical information products and services, and PANGAEA - Publishing Network
for Geoscientific & Environmental Data - today announced their next step in
interconnecting the diverse elements of scientific research. Elsevier
articles at ScienceDirect are now enriched with graphical information linking
to associated research data sets that are deposited at PANGAEA. This
enrichment functionality offers a blueprint of how Elsevier would like to
work with data set repositories all over the world.

This next step follows the introduction, last February, of
'reciprocal linking' - automatically linking research data sets deposited at
PANGAEA to corresponding articles in Elsevier journals on its electronic
platform ScienceDirect and vice versa. The new feature adds a map to every
ScienceDirect article that has associated research data at PANGAEA; it
displays all geographical locations for which such data is available. A
single click then brings the user from the ScienceDirect article to the
research data set at PANGAEA.

"With an increasing interest in the preservation of research
data, it is very important to make those data clearly visible in the context
of the formal research publications," commented IJsbrand Jan Aalbersberg,
Vice President Content Innovation at Elsevier. "Elsevier is committed to
advance science by investing in such collaborations with data set
repositories. This new feature will allow readers to easily go beyond the
content of an article, and drill down to the research data sets."

Dr. Michael Diepenbroek, Managing Director of PANGAEA at the MARUM Center
for Marine Environmental Sciences, Bremen University, added: "This continuing
collaboration with Elsevier is an excellent example of an overall system of
deeply connected data archives and publishers which offers better prospects
for the quality and reliability of scientific information. The availability
of scientific data in context is one of the key factors for the further
development in empirical sciences. The realization of large scale and/or
complex science approaches requires consistent quality assured data compiled
from various projects and science fields. Also, the verification and thus the
credibility of scientific results relies on full transparency and explicit
reference to underlying data and related methods."

The linking of data and content has the potential to streamline
the research process, bringing relevant information to researchers with fewer
clicks and through quicker searches. Judson Dunham, Senior Product Manager at
ScienceDirect: "This highlights the value that ScienceDirect can deliver on
its platform by giving researchers the papers they need and helping them to
put those papers in context, delivering unique value to the user.
ScienceDirect has built the capability to quickly plug in specialized
applications like this as they are developed, so that external data or
relevant analysis tools can be integrated directly in the online article as
opportunities emerge. More such integrations are planned for the near
future."

About PANGAEA

PANGAEA is a data library which links primary data related to articles in
earth and environmental science journals and thus may serve some hundred
journals of the Elsevier portfolio. In the first phase, more than 1,000
articles from various earth science journals were linked. The data are
freely available from the publication's page in ScienceDirect, without a
login or subscription. PANGAEA, as a library, is open to any field of
earth system research, enabling a bibliographic citation of datasets with
identification via DOI and a widespread distribution through portals,
library catalogs and search engines, which is currently unique on the
Internet. PANGAEA is operated by the research institutions AWI and MARUM.

About the Alfred Wegener Institute (AWI):

The Alfred Wegener Institute conducts research in the Arctic, Antarctic
and oceans of the temperate latitudes and covers all disciplines of earth
system research. It coordinates polar research in Germany and provides
major infrastructure to the international scientific community, such as
the Polarstern research icebreaker and stations in the Arctic and
Antarctic. AWI is one of the sixteen research centres of the Helmholtz
Association, the largest scientific organisation in Germany.

About MARUM

MARUM Center for Marine Environmental Sciences at Bremen University aims
at understanding the role of the oceans in the Earth's system by employing
state-of-the-art methods. It examines the significance of the oceans
within the framework of global change, quantifies interactions between the
marine geosphere and biosphere, and provides information for sustainable
use of the ocean.

About ScienceDirect

Over a quarter of the world's full text scientific, technical and medical
(STM) peer-reviewed articles - managed by renowned editors, written by
respected authors and read by researchers from around the globe - are
available in one place: ScienceDirect.

Elsevier's extensive and unique full-text collection covers authoritative
titles from the core scientific literature including high impact factor
titles such as THE LANCET, Cell and Tetrahedron. Over nine million
articles are available online, including Articles in Press which offer
online access to recently accepted manuscripts. The critical mass of
trusted information available on ScienceDirect is unsurpassed. Coverage
includes over 2,500 journals published by Elsevier and dynamic linking to
journals from approximately 2,000 STM publishers through CrossRef. An
expanding program of online major reference works, handbooks, book series
and over 4,400 eBooks in all fields of science seamlessly interlinks with
primary research referenced in journal articles.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. The company works in partnership
with the global science and health communities to publish more than 2,000
journals, including The Lancet (www.thelancet.com) and Cell
(www.cell.com), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
ScienceDirect (www.sciencedirect.com), Scopus (www.scopus.com),
Reaxys (www.reaxys.com), MD Consult (www.mdconsult.com) and
Nursing Consult (www.nursingconsult.com), which enhance the
productivity of science and health professionals, and the SciVal suite
(www.scival.com) and MEDai's Pinpoint Review (www.medai.com),
which help research and health care institutions deliver better outcomes
more cost-effectively.

A global business headquartered in Amsterdam, Elsevier
(www.elsevier.com) employs 7,000 people worldwide. The company is
part of Reed Elsevier Group PLC (www.reedelsevier.com), a
world-leading publisher and information provider, which is jointly owned
by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN
(Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York
Stock Exchange).

    Media Contact
    Harald Boersma
    Senior Manager Corporate Relations
    Tel +31-20-485-2736
    h.boersma@elsevier.com

Media Contact: Harald Boersma, Senior Manager Corporate Relations, Tel +31-20-485-2736, h.boersma at elsevier.com