Elsevier Enriches Online Articles With Google Maps

AMSTERDAM, May 31, 2011 -

- Interactive Maps Increase Effectiveness of Research Exploration and
Make Interaction With Content More Efficient

Elsevier, a world-leading provider of scientific, technical and medical
information products and services, announced today that Google Maps
functionality is now available in its journals. This new feature enriches
online articles on SciVerse ScienceDirect with interactive maps, adapting to
the needs of various scientific disciplines to visualize and interact with
the author's geographic data.

Elsevier is one of the first publishers to introduce Google Maps
functionality permanently in a selection of its journals, enhancing the
online article, and serving the information needs of the scientific
community. The Google Maps application enriches an article with research data
that is visualized on an interactive map. These maps, which will appear in
the online article on SciVerse ScienceDirect, are based on KML (geographic
annotation) files created by authors.

"Offering authors the opportunity to include interactive maps in their
article is part of our never-ending quest to explore better ways to create
and deliver online scientific content," said IJsbrand Jan Aalbersberg, Vice
President of Content Innovation at Elsevier. "The interactive maps will help
users to increase the effectiveness of their research exploration and make
their interaction with the content more efficient. The introduction of Google
Maps on SciVerse ScienceDirect is another milestone in our ongoing
partnership with researchers, aimed at creating optimal capabilities for
exchanging research results and effectively digesting scientific
information."

Professor M. Santosh, Editor-in-Chief of Gondwana Research, added: "Our
authors are delighted with this new feature. It greatly expands the
visibility and reach of their articles, and broadens the horizon of
information dissemination and interactivity. At the same time, our readers
benefit from the additional information the maps provide. By partnering with
researchers in developing this innovative feature, Elsevier has introduced an
innovation that is truly valued by our community."

The Google Maps functionality is initially piloted with seven journals on
SciVerse ScienceDirect, in earth sciences, life sciences, and social
sciences. Scaling up to all applicable Elsevier journals on SciVerse
ScienceDirect is expected to happen later this year.

About Elsevier

Elsevier is a world-leading provider of scientific, technical and medical
information products and services. The company works in partnership with the
global science and health communities to publish more than 2,000 journals,
including The Lancet (www.thelancet.com/) and Cell (
www.cell.com/), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com/), SciVerse Scopus
(www.scopus.com/home.url), Reaxys (https://www.reaxys.com/info/), MD
Consult (www.mdconsult.com/php/253107335-63/homepage) and Nursing
Consult (
confidenceconnected.com/login/consult?env=PROD&URI=/nursing/index),
which enhance the productivity of science and health professionals, and the
SciVal suite (www.scival.com/) and MEDai's Pinpoint Review
(www.medai.com/), which help research and health care institutions
deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier (
www.elsevier.com/wps/find/homepage.cws_home) employs 7,000 people
worldwide. The company is part of Reed Elsevier Group PLC (
www.reedelsevier.com/Pages/Home.aspx), a world-leading publisher and
information provider, which is jointly owned by Reed Elsevier PLC and Reed
Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London
Stock Exchange), RUK and ENL (New York Stock Exchange).

    Media Contact

    Harald Boersma
    Senior Manager Corporate Relations, Elsevier
    +31-20-485-27-36
    h.boersma@elsevier.com

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