Embedded Systems Conference (ESC) India 2010 to Address Critical Issues in the Embedded Space

The CXO Panel Discussion "India Design Houses: More of the Same?" Will Address Critical Issues Faced by Indian Design Houses

BANGALORE, India, July 14, 2010 - UBM India, the Indian arm of leading global business media
company United Business Media Ltd., and EE Times Group, its division for
electronics industry, today announced that the Embedded Systems Conference
(ESC) India 2010 will feature a CXO Panel discussion (
esc-india.com/cxo_panel.html) "India Design Houses: More of the same?"
aimed at Senior Management and Engineers from Embedded industry. Mr. Ganesh
Moorthy, Chief Operating Officer - Microchip Technology Inc., is keynote
speaker (esc-india.com/keynote_address.html) at ESC India 2010 being
held at NIMHANS Convention centre, Bangalore, July 21-23.

Topic: Smart Energy

Title: Opportunities in the Emerging Smart Energy Market

Wednesday, July 21, 12:30PM - 01:00PM

The panel discussion will focus on addressing critical issues
faced by Indian design houses and will be moderated by Mr. P. V. G. Menon,
President and CEO, VANN Consulting. The speakers and panelists include Mr. M.
A. Mohamed Saliya, Co-Founder, iWave Systems Technologies Pvt. Ltd., Mr.
Shailesh Thakurdesai, Business Development Manager, Microcontrollers, Texas
Instruments India, and Mr. Sudhir Sathiyamoorthy, AGM, Business Development,
Technology Practice, Infotech Enterprises.

Every day during the event UBM India will distribute 250 ESC
'Engineer's Revival Kits'. ESC "Engineer's Revival Kit" - a collection of
educational tools and resources could be yours, only if you are FIRST 250 pre
registered visitors to turn up on the Show Floor on any day from July 21-23,
2010. One kit per attendee.

"ESC provides the right platform for design and embedded
systems engineers to discuss and debate on today's design challenges, and
explore solutions for them. This year, with a stimulating and
thought-provoking CXO panel discussion and Engineer's Revival Kit, we are
trying to make the experience more complete," said Mr Kailash Shirodkar,
Director and Publisher, UBM India.

The partners for the 4th Annual ESC India includes Actel,
Altera, Altium, American Mega Trend, Dexcel Electronics Design, Farnell,
Green Hills Software, IBM, Intel, Klocwork, LDRA, Microchip Technology,
National Instruments, PCB Power, Sankhya Technologies, Serena Software,
STMicroelectronics, Tektronix, Texas Instruments, Vector Informatik and
Xilinx.

FREE EXPO Registration for ESC India is now open at:
esc-india.com/how_to_register.html

About United Business Media Ltd. (www.unitedbusinessmedia.com)
United Business Media (UBM) Ltd. is a leading global business media company.
The company informs markets and brings the world's buyers and sellers
together at events, online and in print, providing them with the information
they need to do business successfully. UBM focuses on serving professional
commercial communities, from doctors to game developers, from journalists to
jewelry traders, and from farmers to pharmacists around the world. UBM's
6,500 staff, across more than 30 countries, is organized into specialist
teams that serve these communities, helping them to do business and their
markets to work effectively and efficiently.

About EE Times Group (www.eetimesgroup.com)

EE Times Group, a division of United Business Media (LON:
UBM), is the global leader in media and marketing services for the
electronics industry. It delivers results for the key influencers and
decision makers involved in the design, development and commercialization of
technology through its market leading brands. More than 1.1 million
engineering professionals engage with the EE Times Network-EE Times,
TechOnline, DesignLines and Embedded.com-across the globe. The technology
community comes to EE Times Group's market leading events to share, learn,
discuss, and advance the critical issues and challenges facing the
electronics industry. EE Times Group provides end-to-end services ranging
from next-generation marketing, integrated media and research.

    For further information, please contact:

    Name: Syed Javed
    Company: UBM India
    Ph: +91-22-6769-2420
    E-mail: syed.javed@ubm.com

For further information, please contact: Name: Syed Javed, Company: UBM India, Ph: +91-22-6769-2420, E-mail: syed.javed at ubm.com