EMI Group Selects Brightcove Platform for Online Video Initiatives

Music entertainment powerhouse standardizes advertising-supported video operations across North America

AUSTIN, Texas, March 15, 2010 - Today at SXSW 2010, Brightcove Inc. announced that EMI Music, one of the
world's largest music companies, will use Brightcove as its online video
publishing and syndication platform in North America. EMI Music, which is
home to chart-topping recording artists and legendary catalog artists, will
use Brightcove's comprehensive online video platform to publish, distribute
and monetize video content across its website properties and to some of EMI
Music's third party syndication partners.

"These new capabilities will be great for our artists and will help us
with our mission to bring fans together around high-quality music
entertainment programming, while also creating business value wherever music
is experienced," said Samir Housri, Director of Business Development at EMI
Music. "The Brightcove platform provides us with the flexibility to
effectively monetize, distribute and analyze the performance of our online
video content, as well as to extend the reach of our content through
Brightcove's strong partner network."

With Brightcove, EMI Music has access to the most comprehensive and
advanced features for publishing and distributing advertising-supported
online video content. Brightcove will give EMI Music greater ability to
provide high quality, interactive and engaging user experiences across the
Web. The Brightcove platform enables EMI Music to create highly customized
viewing experiences, including country and language-specific video
experiences for its Web properties. Brightcove also makes it easy for EMI
Music to significantly expand the audience reach of its video content through
search engine optimization, advanced social sharing tools and a wide-range of
third party distribution capabilities. Additionally, Brightcove's ease of
integration with leading advertising servers will enable EMI Music to expand
its monetization strategy and open up new revenue streams through online
video advertising.

"EMI Music has an amazing catalog of music entertainment video content
that is popular with audiences around the world," said Jeremy Allaire,
Brightcove chairman and chief executive officer. "We look forward to helping
EMI Music extend the reach of its video content through high quality,
branded, customized online video experiences that take advantage of third
party distribution features and open new sources of revenue for the
organization."

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 42 countries. For more
information, visit www.brightcove.com.

About EMI Music

EMI Music is one of the world's leading music companies. EMI Music
represents artists spanning all musical tastes and genres. Its record labels
include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol
Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone
and Virgin. Its EMI Music Services unit provides EMI's roster of artists - as
well as independent labels and artists - with a global menu of commercial
services and seamless access to an expanding range of revenue streams.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Europe, Stephen Orr of AxiCom +44-20-8392-4056, stephen.orr at axicom.com, both for Brightcove; or Jeanne Meyer of EMI Music, +1-212-786-8850