Empire State Building Unveils Innovative, Multi-Media Sustainability Exhibit at Visitor's Center

Iconic Landmark Transforms Energy Retrofit Story Into a Permanent, Interactive and Compelling Consumer Experience

NEW YORK, July 26, 2010 - The Empire State Building today unveiled a US$2 million interactive,
multi-media sustainability exhibit at the second floor visitor's center,
which showcases a US$20 million energy retrofit project that was announced in
April 2009 with President Bill Clinton and New York City Mayor Michael
Bloomberg. By communicating the compelling story of the building's
award-winning retrofit program under way, the installation aims to educate
the millions of people who visit the building every year on the positive
global impact of both energy efficient building and sustainable living
practices. Upon completion of the program, the Empire State Building will
reduce total energy usage by more than 38 percent, energy costs by US$4.4
million annually, and carbon emissions by 105,000 metric tons over the next
15 years.

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To bring the Empire State Building energy retrofit program to life,
Seattle-based design firm Hornall Anderson was selected to create a tangible
and engaging sustainability exhibit. This thought-provoking installation
translates the technical retrofit story into an easy-to-understand,
compelling consumer experience that introduces the topic of energy efficiency
in the context of the Empire State Building, New York City, and the planet.
The vibrant exhibit combines physical artifacts with impressive technology
and seamlessly integrates digital and sculptural elements to create
interactive museum-quality displays that educate and entertain visitors on
their way to the renowned Observatories.

"Last April, the Empire State Building announced our participation in a
pioneering process for retrofitting existing structures for environmental
sustainability. The process is aimed at reducing the Empire State Building's
energy consumption and environmental impact and provides a replicable model
for commercial buildings around the world," said Anthony E. Malkin, Empire
State Building Company. He added, "The sustainability exhibit unveiled today
at the visitor's center was created to educate and inspire our millions of
visitors on the energy retrofit process and the positive impact of commercial
and personal sustainable practices."

To develop the exhibit, the Hornall Anderson design team matched existing
materials throughout the building to create a space that reflects the iconic
character of the Empire State Building and its Art Deco heritage. 15 digital
storytelling screens, 18 video players, and four projectors along with
detailed visuals, statistics, and interactive screens guide visitors through
the interactive and stylized exposition.

As visitors enter the exhibit, a transformational cube introduces the
topic of sustainability. The cube illustrates and explains the harmful
environmental impact of energy inefficient commercial buildings as well as
the scope, vision and benefits of the sustainable global template in place at
the Empire State Building. As visitors move through the exhibit they are
educated on each of the eight major retrofit initiatives being implemented at
the Empire State Building and exposed to statistics highlighting the positive
dramatic environmental effects of the process. For example, one display
demonstrates how energy consumption can be reduced by improving the massive
systems that heat, cool and ventilate buildings. By communicating how many
people making small changes in their everyday lives cause an impactful global
change, visitors are educated on how to be energy efficient through
opportunities in their life.

A mobile application program has additionally been developed to give
visitors the option to retrieve more information following their visit to the
building. To access the application, QR codes are displayed throughout the
exhibit that when entered will reveal supplementary interactive, educational
content.

The sustainability exhibit captures the vision of the Empire State
Building retrofit program. In April 2009, the building along with the Clinton
Climate Initiative, Johnson Controls, Jones Lang LaSalle, and the Rocky
Mountain Institute announced details of the visionary global template aimed
at reinventing the iconic landmark by bringing it up to contemporary
environmental standards. The Empire State Building is leading the charge in
innovation and setting the groundwork for existing buildings around the world
to follow suit. Most recently, the Empire State Building has been recognized
for this initiative being awarded a commercial building ENERGY STAR rating of
90 out of 100, as well as first place distinction by The Sustainable
Buildings Industry Council (SBIC) in the 2009 SBIC Beyond Green Awards.

The Empire State Building sustainability exhibit is open seven days a
week at the second floor visitor's center during visiting hours from 8 a.m to
2 a.m. For more information on the Empire State Building's sustainability
initiative and the building retrofit, visit www.esbsustainability.com.

About the Empire State Building

Soaring 1,454 feet above Midtown Manhattan, the Empire State Building is
the "World's Most Famous Office Building." With new investments in
infrastructure, public areas and amenities, the Empire State Building has
attracted first-rate tenants in a diverse array of industries from around the
world. The skyscraper's robust broadcasting technology supports all major
television and FM radio stations in the New York metropolitan market. The
Empire State Building was named America's favorite building in a poll
conducted by the American Institute of Architects. The Empire State Building
Observatory is one of the world's most beloved attractions and is the
region's #1 tourist destination. For more information on the Empire State
Building, please visit www.esbnyc.com.

About Hornall Anderson

Hornall Anderson is a leading brand design and interactive firm
specializing in research-driven, creatively inspired business solutions.
Founded in 1982, the firm serves a diverse mix of clients ranging from
Fortune 100 brands to emerging growth companies. Hornall Anderson
(www.hornallanderson.com) is a part of Omnicom Group Inc.
(www.omnicomgroup.com)

    Media Contact: Edelman Public Relations
    Viet N'Guyen, +1-212-704-4535, viet.nguyen@edelman.com
    Daniel Hernandez Lyon, +1-212-277-3738, daniel.hernandez@edelman.com

Edelman Public Relations, Viet N'Guyen, +1-212-704-4535, viet.nguyen at edelman.com , or: Daniel Hernandez Lyon, +1-212-277-3738, daniel.hernandez at edelman.com