ERGO Insurance Group Selects Globalpark for its Customer Feedback Platform
By Globalpark, PRNEMonday, March 7, 2011
COLOGNE, Germany, March 8, 2011 - Globalpark (www.globalpark.com/), a leading provider of panel
community and survey software, has been selected by ERGO Insurance Group to
power their new customer feedback portal across Germany. The deal exemplifies
the increasing commitment to giving consumers a voice in shaping the products
and services they use.
ERGO is one of the leading insurance groups in Germany and Europe,
providing insurance and services to over 40 million customers worldwide. As
part of a rebranding initiative ERGO made a commitment to customers to be an
open and service-oriented organization. The customer feedback portal delivers
on this promise, and launches this spring to engage a large number of
customers in evaluating new products, tariffs and communications. Globalpark
will provide feedback management technology and services to ensure ERGO
customers have a way to express their thoughts and contribute ideas through a
number of methods and channels. The platform is meant to become one of the
biggest customer feedback portals in the German financial sector.
Hans Fabry, Director Marketing and Project Manager for feedback projects
at ERGO says, "Feedback really does count at ERGO. We are confident that
Globalpark is the best technology and service partner to help us engage our
customers in active dialogue, and infuse these insights into improving
customer relationships and service levels."
Dr. Lorenz Graf, CEO at Globalpark, adds, "We are delighted to help ERGO
get closer to their customers. This will be another great example of how
organizations are engaging with their customers and giving them a voice."
About Globalpark
Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS
and Warner Music. Globalpark is staffed by renowned research pioneers, with
offices across the US, UK, Germany and Austria. For further information,
please visit www.globalpark.com
Media Contact: Lucy Green, PR Consultant, Greenfields Communications, lgreen at greenfieldscommunications.com, Tel: +44(0)7817-698366
Tags: Cologne, Germany, Globalpark, March 8