Globalpark Launches Social Insight ConnectBy Globalpark, PRNE
Monday, January 17, 2011
Integrated Facebook Application Collects Feedback Within the Social Networking Site to Maximize Consumer Engagement, Insights
LONDON, January 18, 2011 - Globalpark, a leading provider of enterprise feedback solutions
(www.globalpark.com/), introduces Social Insight Connect to help
organizations create value - and brand insights - from their Facebook fans.
With Social Insight Connect, marketing and digital teams move beyond
social media monitoring to create a private feedback channel within the
Facebook environment - to better understand consumer needs and preferences,
test and innovate new products, and extend marketing reach from an
at-the-ready audience. Participating Facebook fans provide their feedback,
engage in interactive forums, get alerts for new projects, and even redeem
any reward points without ever leaving the social networking site.
"It is important to integrate feedback opportunities into consumers'
preferred environments - which, more and more, start with online networks,
social media and mobile devices," explains Globalpark CEO Lorenz Graef.
Additionally, market researchers who are already doing research - whether
ad hoc, through a panel or community - can now easily incorporate the
Facebook channel to broaden reach, get faster and higher response rates, and
engage with individuals "at home" in their Facebook accounts.
"Social media plays a growing role in today's communications between
brands and customers. We are committed to bringing the two worlds of research
and social media together where it makes sense for our clients, and as a
matter of convenience and engagement for participants," Graef summarizes.
Globalpark will host a webinar on February 24th, 2011 at 2pm Eastern (7pm
GMT) to provide more detail and show an example - to register:
Social Insight Connect is also featured in Forrester Research's January
11, 2011 report The Next Evolution of MROCs - to download:
Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS
and Warner Music. Globalpark is staffed by renowned research pioneers, with
offices across the US, UK, Germany and Austria. For further information,
please visit www.globalpark.com
Media Contact: Lucy Green, PR Consultant, Greenfields Communications lgreen at greenfieldscommunications.com Tel: +44(0)7817-698366
Tags: Globalpark, January 18, London, United Kingdom