TOMORROW FOCUS Media Adopts Globalpark Mobile Research Solution

By Globalpark, PRNE
Wednesday, November 10, 2010

COLOGNE, Germany, November 11, 2010 - TOMORROW FOCUS Media, one of Germany's leading Internet media providers,
relies on Globalpark ( to better understand the
people it reaches through their iPhone applications and mobile Web. Using
Globalpark's mobile research software, TOMORROW FOCUS Media built a
mobile-friendly survey, recruited participants directly through their iPhone
and iPad apps, and collected feedback by mobile web. Now, the company has
rich detail about its iPhone and iPad app users that it can use for mobile
marketing. As Karin Rothstock, Head of Research at TOMORROW FOCUS Media,
points out, "Instead of selling our advertising space based purely on click
rates and the number of downloads, which is what most of our competitors do,
we can offer potential clients a fuller picture of what they are buying."

This story follows the recent announcement from Globalpark about its
third annual Mobile Research Conference
(, to be held 18-19 April 2011 in
central London. Lorenz Graf, CEO of Globalpark, says, "Mobile phones, social
media and networking sites all represent communication channels of growing
importance. We are happy to give organizations the software solutions they
need to better understand the individuals they are connecting with, to
ultimately drive better service, innovation and business performance."

For more details, please see the TOMORROW FOCUS Media case study online

About Globalpark

Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS
and Warner Music. Globalpark is staffed by renowned research pioneers, with
offices across the US, UK, Germany and Austria. For further information,
please visit

Lucy Green, PR Consultant, Greenfields Communications, lgreen at Tel: +44(0)7817-698366

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